ALK Technologies' CoPilot(R) Live(TM) v8 navigation app for iPhone, Android and Windows phones offers INRIX real-time traffic to help consumers drive smarter

KIRKLAND, Wash. and PRINCETON, N.J., Nov. 2  -- INRIXr, the leading provider of traffic information in North America, and ALK Technologies, a specialist in mobile navigation software and transportation technology, announced today that INRIX will power real-time traffic data in ALK Technologies popular CoPilotr Live(TM) v8 GPS navigation app for Apple iPhone, Google Android and Windows phones in North America.
"Consumer feedback continuously shows that reliable real-time traffic information is the most requested feature in navigation systems," said Michael Kornhauser, Managing Director, ALK Technologies. "By leveraging INRIX's real-time traffic information on CoPilot Live, our customers can better plan their trips knowing they can rely on the broadest and most accurate traffic data available."

With the world's largest crowdsourced traffic network and innovative data fusion technology, INRIX helps consumers avoid traffic congestion, reduce drive times and save gas by providing real-time updates on traffic conditions in their area. INRIX intelligently blends billions of real-time data points from over 1.3 million GPS-enabled commercial and consumer devices and traditional road sensors, providing the broadest, most accurate and reliable real-time traffic information for more than 160,000 miles of freeways, highways and interstates across North America.

"Traffic congestion costs every American about $750 each year in fuel and lost productivity which translates to nearly three weeks' worth of gas purchases and one work week of time wasted," said Kush Parikh, vice president of business development at INRIX. "ALK's CoPilot Live mobile navigation app coupled with INRIX's real-time traffic helps drivers save time, gas and money on their daily commutes."

ALK's CoPilot Live v8 transforms mobile phones into full featured satellite navigation devices. The software provides all the benefits, features and quality mapping of a dedicated navigation system but conveniently on consumers' choice of smartphone. Unlike many mobile navigation systems, CoPilot's maps are stored on the phone, so there's no need to rely on the mobile internet to download maps. CoPilot Live v8's new traffic service offers high quality, constantly-updated traffic information presented in easy to read displays including alerts to accidents and incidents that commonly cause traffic congestion.

INRIX traffic is available for purchase immediately for CoPilot Live v8 customers using Windows Mobile and Android smartphones, It will be available via in-app purchase for CoPilot Live on iPhone before the end of 2009. To learn more about how you can make CoPilot Live v8 with traffic from INRIX your personal travel assistant, please visit http://www.alk.com/copilot.

About ALK Technologies

ALK Technologies has been developing innovative mobile navigation and transportation technology solutions since 1979. ALK's award-winning CoPilot(TM) GPS software is increasingly being adopted as the navigation choice for mobile operators, hardware OEMs and systems integrators globally, while the company's PC*MILERr routing and mapping fleet solutions are used by over 22,000 transportation, logistics and manufacturing companies worldwide. Find out more about ALK Technologies and CoPilot Live navigation at www.copilotlive.com

About INRIX

INRIXr is the leading provider of accurate traffic and navigation services in North America, with over 90 customers and industry partners including the Ford Motor Company, TomTom, MapQuest, Microsoft, TeleNav, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS Holdings, TCS, Telmap, ANWB and ARC Europe. INRIX's strategic partnership with Clear Channel Radio and Total Traffic Network extends the delivery of the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of over one million GPS-enabled vehicles and cellular probes. INRIX delivers real-time and historical traffic information today for 8 countries across North America and Europe. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit www.INRIX.com or follow us on Twitter at Twitter.com/INRIX