Where 2 Get It Helps Outdoor Brands Manage Online and Offline Retail Channels at Outdoor Retailer Summer Market 2008 - Educational Session to Demonstrate Successful Product Locator Solutions Used by Columbia Sportswear Company, Patagonia and Salomon

ANAHEIM, Calif.- Where 2 Get It, Inc., a leading provider of location-based services that drives consumers into local businesses and finds where to buy products online, will be a featured presenter at Outdoor Retailer (OR) Summer Market 2008, where it will highlight product locator solutions deployed for major outdoor brands including Columbia Sportswear Company, Patagonia and Salomon.

OR Summer Market 2008 is being held in Salt Lake City, Friday, August 8 through Monday, August 11. Where 2 Get It will present "Learn How to Increase Sales by Proactively Managing Your Online Retailers with Product to Product Links" on Sunday, August 10, from 7:30 am to 9:00 am, at the Salt Lake City Marriott Downtown, Salon E.

Attendees will learn how to increase sales by learning how other industry leaders, including Columbia Sportswear Company, Patagonia, and Salomon, have implemented Buy Online and Buy Local solutions:

    * Track product-to-product (P2P) link statistics and proactively manage those links to monitor sales trends
    * Manage individual online retailers based on how much potential revenue you are sending them by product, down to the SKU level
    * Increase conversion rates by setting up your P2P links down to size and color
    * Receive multiple daily inventory management updates from online retailers and automated inventory level reporting that ensures that search results are in line with actual product availability

Outdoor Retailer, produced by the Nielsen Sports Group division of Nielsen Business Media, is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors.

About Where 2 Get It

Since 1997, Where 2 Get It, Inc.’s location based services have helped consumers find products and services, online and locally. The company offers comprehensive Web-based dealer locator and product locator technology for manufacturers, as well as Web- and mobile-based store locator and zip code locator technology for retail stores and restaurants. Where 2 Get It also offers local search services including search engine marketing (SEM), search engine optimization (SEO) and local submission. Where 2 Get It has more than 550 clients worldwide including Bostich, Columbia Sportswear Company, Hoover, Lane Furniture, Office Depot, Outback Steakhouse, Rockport, Seiko, Sony and Viewsonic. The company was recently named a California Top 100 Diversity Owned Business by DiversityBusiness.com. For more information, visit www.where2getit.com.