TIMEX Expands GPS Portfolio with Enhanced IRONMAN Run Trainer 2.0
Written by TIMEX
Tuesday, 19 March 2013
MIDDLEBURY, Conn., March 18, 2013 - Timex, the leader in outdoor and sports performance timepieces, has introduced the Timex® IRONMAN® Run Trainer 2.0, a next-generation GPS-enabled watch that
tracks pace, distance, heart rate, and elapsed time. This upgraded
device is a smaller, more refined version of the brand's signature Timex® IRONMAN Run Trainer 1.0 GPS watch and is equipped with a reversible,
high-resolution display and advanced interval training capabilities.
The introduction of the Timex® IRONMAN® Run Trainer 2.0 marks a further expansion of the Timex GPS portfolio, following the recent launches of Timex® Marathon® GPS, Timex® IRONMAN® Run Trainer 1.0, Timex® Cycle Trainer 2.0 and Timex® IRONMAN® Global Trainer Bodylink® System.
"We heard from the running community that they wanted a smaller, more comfortable GPS watch," said Sam Martin,
Senior Brand Manager, Sports. "We are excited to deliver on that need
with the upgraded Run Trainer 2.0, enabling more efficient training
through advanced technology."
The Timex® IRONMAN® Run Trainer 2.0 is the brand's most
innovative performance measurement product designed for athletes who
want to maximize the efficiency of their training. The watch offers a
crisp, high resolution display but is a smaller watch than the Run
Trainer 1.0 to better fit a wider variety of wrist sizes. Armed with a
chronograph and featuring hands-free split recording capability, the
Run Trainer 2.0 includes Interval Training based on distance and time
with vibrating and audible alerts. Additionally, the training device
boasts an eight hour Li-ion battery life and offers the unique benefit
of being water resistance at up to 50 meters.
Like other Timex® downloadable products, this Run Trainer 2.0 is
customizable through a computer device agent for all settings and is
compatible with TrainingPeaks and MapMyFitness.com, among others. It
utilizes ANT+ wireless technology for chest and foot pod sensors to
provide heart rate and indoor/cadence-based training data for runners
looking to improve their performance.
The Timex® IRONMAN® Run Trainer 2.0 will be available later this month in U.S. Sports Specialty retailers and on Timex.com at $224.95 for Speed + Distance or $274.95 (with Flex Tech Digital 2.4 HRM chest sensor).
About TIMEX Sports Watches:
Timex has an unparalleled heritage of creating innovative,
technologically advanced and reliable timepieces for athletes of all
fitness levels, having introduced the first licensed IRONMAN® brand
watch in 1986. The Timex IRONMAN® brand legacy of leadership, innovation
and style in international sport is evident in the brand's extensive
anthology of elite training devices and fitness aids. Timex IRONMAN® timepieces are worn by athletes on every continent and have been added
to the Smithsonian National Museum of America. Fans are invited to
engage with the brand on www.Facebook.com/TimexSports.
Timex's presence in the fitness world has been evident for years via
its partnership with the New York Road Runners in conjunction with the
ING New York City Marathon, Ironman Triathlon event series and several
worldwide marathon sponsorships. With a wide array of wellness and
training instruments priced at various levels, Timex has established a
broad appeal to the millions of consumers who want to maintain a healthy
lifestyle.
About IRONMAN:
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING ISPOSSIBLE® by crossing finish lines at the world's most challenging endurance
races. Recognized for excellence through distinguished events,
world-class athletes and quality products, World Triathlon Corporation
(d/b/a IRONMAN), owner and operator of the IRONMAN® Series,
has grown from owner of a single race to a global sensation with more
than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150 Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com
About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces
and jewelry globally. Founded in 1854, Timex is part of Timex Group, a
privately-held company with numerous brands and over 5,000 employees
worldwide. It is one of the largest watch makers in the world with
companies and exclusive licenses worldwide.
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