TELUS Launches BlackBerry Z10 Smartphone powered by BlackBerry 10 in Canada
Written by TELUS
Wednesday, 30 January 2013
TORONTO, Jan. 30, 2013 - TELUS today launched the new BlackBerry®
Z10 smartphone powered by BlackBerry® 10 in Canada. The new BlackBerry
Z10 is the first smartphone to launch with the re-designed,
re-engineered and re-invented BlackBerry 10 platform, giving customers
a powerful and unique new mobile computing experience. The BlackBerry
Z10 smartphone is the fastest and most advanced BlackBerry smartphone
yet, and offers a smarter experience that continuously adapts to a
customer's needs.
The new BlackBerry Z10 smartphone will be available in-store at TELUS on February 5, 2013 for $149 on a 3-year term with a minimum $50 monthly
plan* before tax or $650 month-to-month. Customers can also pre-order
the new BlackBerry Z10 from TELUS starting today at www.telusmobility.com/BlackBerryZ10.
"Our customers want smartphones that help them be faster, more
efficient, and more effective," said David Fuller, Chief Marketing
Officer, TELUS. "We carefully select only the best products for our
customers and focus on giving them the best possible start with
distinctive supporting services and programs like our TELUS Learning
Centres, Anytime Upgrades, Device Trade-in and Flex Data Plans. We're
excited about the potential the new BlackBerry 10 platform brings to
the marketplace and to our customers."
"The BlackBerry Z10 smartphone delivers a powerful new platform for
BlackBerry customers. Combined with 4G LTE network and service plans
from TELUS, BlackBerry Z10 customers will be delighted with a
re-invented communication experience, seamless multitasking, easy
access to multiple social networks, and the peace of mind that
BlackBerry security gives them," said Carlo Chiarello, EVP, Global
Smartphone Business at RIM.
BlackBerry 10 is a re-designed, re-engineered and re-invented
BlackBerry platform that creates a powerful and unique new mobile
computing experience. BlackBerry 10 gives customers a faster and
smarter experience that continuously adapts to their needs. Every
feature, every gesture, and every detail is designed to keep customers
moving and includes advancements such as:
Peek and Flow into the BlackBerry Hub - A new mobile computing paradigm where what matters to customers is
always only one swipe away
Keyboard - Understands and adapts to customers, so they can type faster and
more accurately
BBM (BlackBerry® Messenger) - Allows customers to share things with the
people that matter to them in an instant
BlackBerry® Balance technology - Protects what is important to customers and the businesses
they work for
TELUS is putting customers first and embracing new ideas to make the
TELUS experience better.
Part of our superior customer experience is helping customers learn how
to get the most out of their new device such as the new BlackBerry Z10
smartphone. TELUS Learning Centres are unique to the Canadian market.
Found in more than 200 TELUS locations across Canada, Learning Centres
are there to provide personalized, one-on-one training sessions to new
BlackBerry Z10 customers with a TELUS Learning Specialist.
In addition, after listening to customers, TELUS has eliminated
activation fees while dramatically simplifying its entire fee schedule.
This builds on a series of improvements made over the past several
years where TELUS has also eliminated carrier 911 and system access
fees on all its Clear and Simple rate plans, reduced bill shock with
Flex Data Plans, Data Notifications and Worry-free Travel, added Caller
ID and Voicemail as standard on all TELUS rate plans, simplified device
pricing with Anytime Upgrades, and revolutionized mobility contracts by
introducing a Device Balance instead of a contract termination fee.
TELUS customers can also get 4G LTE coverage in more places with an
expanding network that now covers nearly 70 per cent of the Canadian
population. TELUS' 4G LTE coverage provides peak download speeds of up
to 75 megabits (Mbps) per second, with an expected average of 12 to 25
Mbps ** and if a TELUS customer travels outside of 4G LTE network
coverage areas, they will move seamlessly to the existing 4G HSPA
network with no disruption of service.
* BlackBerry customers with unlimited Social, unlimited Email & IM, or
unlimited BBM plans migrating to BlackBerry Z10 must choose a new
smartphone rate plan to avoid overage charges. **According to manufacturer's rating. Expected average speeds of 12 to
25 Mbps, with compatible devices.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $10.8 billion of annual revenue and
13.0 million customer connections including 7.6 million wireless
subscribers, 3.4 million wireline network access lines, 1.3 million
Internet subscribers and more than 635,000 TELUS TV customers. Led
since 2000 by President and CEO, Darren Entwistle, TELUS provides a
wide range of communications products and services including wireless,
data, Internet protocol (IP), voice, television, entertainment and
video.
In support of our philosophy to give where we live, TELUS, our team
members and retirees have contributed more than $300 million to
charitable and not-for-profit organizations and volunteered 4.8 million
hours of service to local communities since 2000. Fourteen TELUS
Community Boards lead TELUS' local philanthropic initiatives. TELUS was
honoured to be named the most outstanding philanthropic corporation
globally for 2010 by the Association of Fundraising Professionals,
becoming the first Canadian company to receive this prestigious
international recognition.
For more information about TELUS, please visit telus.com.
BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited. RIM is not
responsible for any third party products or services.
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