Mobile broadband presents the single largest opportunity for operator revenue growth until 2016
Written by Ovum
Thursday, 03 January 2013
Ovum reveals mobile
broadband presents the largest opportunity for operator revenue growth until
2016
London,
3 January 2013–Global telecom operator
revenues exceeded US$2tn in 2012, with 60 percent going to mobile operators,
finds Ovum. While overall revenue growth is expected to be minimal, Ovum
believes some segments will still have above-average growth and significant
incremental revenues over the next five years at each level of the value
chain.
In a new
report*, the global analysts reveal that mobile broadband presents the single
largest opportunity for telcos to claw back revenue, as forecasts show mobile
broadband growing 19.2 percent annually and generating US$122.9bn in incremental
revenue between 2013 and 2016. Other segments with double-digit revenue growth
over the next five years include public cloud, enterprise Ethernet, IPTV, and
managed/hosted IP voice.
“The recovery
from the 2009 recession has been weak, and the ongoing global fiscal crisis
continues to present a risk to the telecom industry,” comments John Lively,
chief forecaster at Ovum. “Over the next 3–4 years, both fixed and mobile
operators will face the same fundamental challenge: to increase new sources of
revenue fast enough to offset the decline in mature services.”
In the consumer
segment this will involve competing with new over-the-top players as well as
traditional competitors. To meet this challenge, Ovum recommends adopting
consumer-services marketing approaches.
For
infrastructure vendors, increases in overall capital expenditures will be
limited by low single-digit gains in service provider revenues. To grow revenues
faster than the industry average, Ovum recommends that vendors position
themselves in one or more high-potential product segments, such as converged
packet optical, ROADMs, 40G/100G networking gear, carrier Wi-Fi, and
network-related services.
Elsewhere, Ovum
warns component makers to expect continued high volatility in market demand –
higher highs and lower lows than their customers or end customers are
experiencing. “This can be mitigated to some degree by forming close
relationships with infrastructure vendors and jointly understanding the end
customers' needs and plans,” suggests Lively. “Plus, winning a share of 40G and
100G business will be essential to avoid being left behind by
competitors.”
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