SINA and AutoNavi Launch Location-based Social Networking Service Platform
Written by AutoNavi
Wednesday, 19 December 2012
BEIJING, Dec. 11, 2012
-- SINA Corporation ("Sina") (Nasdaq: SINA), a leading online media company serving China and the global Chinese communities, and AutoNavi Holdings Limited ("AutoNavi") (Nasdaq: AMAP), a leading provider of digital map content and navigation and location-based solutions in China,
today jointly announced a strategic partnership to integrate and
enhance each other's social, location and mobile ("SoLoMo") offerings.
As a result of this partnership, AMAP, AutoNavi's mobile map
application, users will be able to sign on using Weibo Connect and
access content directly from SINA Weibo. SINA Weibo users
will also have access to the content and functionality of AMAP. The
companies expect such content and product integration will enhance the
social networking and navigational aspects of each other's mobile
offerings.
"Over 70% of SINA Weibo users access the social media platform at
least partially via mobile devices," said Gaofei Wang, Vice President
and General Manager of SINA Mobile. "LBS (location based services) and
mapping services will play a key role in Weibo's mobile strategy, and we
are excited to be partnering with AutoNavi to leverage their expertise
in these areas."
"In teaming up with Sina, we are proud to provide our
mapping and location-based services to over 400 million Sina Weibo
users, while at the same time integrating Sina Weibo's social content
and SNS features into AMAP," said Mr. Congwu Cheng, chief executive
officer of AutoNavi. "We believe our collaboration with Sina Weibo will
benefit both of our users and we look forward to future cooperation
between our two companies as we continue to bring new features and
functionalities to our users."
About SINA
We are an online media company serving China and the global Chinese communities. Our digital media network of
SINA.com (portal), SINA.cn (mobile portal) and Weibo.com (social media)
enable Internet users to access professional media and user generated
content in multi-media formats from the web and mobile devices and share
their interests to friends and acquaintances.
SINA.com offers distinct and targeted professional content on each
of its region specific websites and a range of complementary offerings.
SINA.cn provides information and entertainment content from SINA portal
customized for WAP users. Based on an open-platform architecture to
host organically developed and third-party applications, Weibo.com is a
form of social media, featuring microblogging services and social
networking services that allow users to connect and share information
anywhere, anytime and with anyone on our platform.
Through these businesses and properties and other business lines,
we offer an array of services including mobile value added services
("MVAS"), online video, music streaming, online games, photo sharing,
blog, email, classified listings, fee-based services, e-commerce and
enterprise services. We generate the majority of our revenues from
online brand advertising, MVAS and fee-based services.]
About AutoNavi
AutoNavi Holdings Limited (Nasdaq:AMAP) is a leading provider of
digital map content and navigation and location-based solutions in China.
At the core of its business is a comprehensive nationwide digital map
database that covers approximately 3.6 million kilometers of roadway and
over 20 million points of interest across China.
Through its digital map database and proprietary technology platform,
AutoNavi provides comprehensive, integrated navigation and
location-based solutions optimized for the Chinese market and users,
including automotive navigation solutions, mobile location-based
solutions and Internet location-based solutions, and public sector and
enterprise applications. For more information on AutoNavi, please visit http://www.autonavi.com.
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