Life360 Will Reach 25 Million Users By The End Of 2012; Announces New Geo-fencing Feature
Written by Life360
Wednesday, 19 December 2012
SAN FRANCISCO, Dec. 18, 2012 -- Life360,
the leading location and communication app for families, today
announced it will reach 25 million registered users on Android and
iPhone platforms by the end of the year. The company also shared details
about two new in-app features, including geo-fencing capabilities and
crime data integration. Using location-based technology, Life360 enables
families to set up a private family network to see where their loved
ones are located, know when they need help and see where the nearest
safety resources are at all times. The app has seen its user base double
in the past year as more parents are drawn to its service.
"Scaling to this size so quickly is validation that families are
relying on us to help them manage their busy, on-the-go lives," said
Chris Hulls, co-founder and CEO of Life360. "We see first-hand every day
the growing importance of private family networks and we are proud to
serve more than 10 million families with our free app. We know our users
will be excited about our latest features: a geo-fencing service that
consistently works and works well, and the integration of crime data
into user maps."
Life360's new geo-fencing feature, called "Places," allows users to
designate locations on the map and receive an alert every time a family
member arrives at those designated locations. Home, work, or school, for
example, may be popular "Places" for many users who would like to
receive an alert to know a loved one has arrived safely.
Users will immediately notice the new crime data integration, which
shows all reported crime data in a user's neighborhood and allows users
to tap the screen to see more information about the crime, where it
occurred and when. The integration of crime data supports Life360's
commitment to help keep families safe by sharing nearby threats. Like
Life360's other features, crime data can be turned on or off at any
time.
Since the app launched in 2009, more than 150 billion location points
have been shared. More than 2,500 location points are shared every
second through Life360.
About Life360
Life360 is the leading location and communication app for families
available for Android and the iPhone. Using location-based technology,
Life360 enables parents to see where their children are located, know
when they need help and see where the nearest safety resources are at
all times. The app operates in a convenient and secure way that does not
interfere with busy schedules or personal freedom. Founded in 2008,
Life360 placed first in Google's Android Developer Challenge in that
same year and has received funding from several prominent investors. For
more information, visit www.life360.com.
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