PostRelease Partners With Tapatalk To Help Publishers Monetize On Mobile
Written by PostRelease
Tuesday, 18 December 2012
LONG BEACH, Calif., Dec. 17, 2012 -- PostRelease, a native advertising platform, today announced its
partnership with leading mobile community app Tapatalk. PostRelease's
innovative technology will integrate with Tapatalk's iOS and Android
apps to enable its community partners to monetize their mobile traffic.
With this new partnership, PostRelease will enable Tapatalk's
publishers to display contextually relevant sponsored posts from major
brands. The sponsored posts are displayed within each publisher's site
and are natively integrated so publishers can monetize their audience
without the interruptive experience of display ads.
"More and more community traffic is moving to mobile and usage of our
app is rapidly growing, so it is important for us to provide revenue
options for the community owners that rely on Tapatalk," said Winter Wong,
President, Tapatalk. "PostRelease enables us to provide an additional
revenue option to our publishers that is seamlessly integrated into the
user experience."
Tapatalk is an Android and iOS app that allows users to have a
mobile-optimized interface to access multiple forums at the same time.
With more than 40,000 communities and more than a million active users,
Tapatalk provides the discovery of forums to potential new members
through its Tapatalk Network and unique community ranking and
recommendation system.
PostRelease is an advanced patent-pending technology for deploying
and managing native placement across any site or platform. PostRelease
helps drive discovery of branded content for advertisers and opens a new revenue stream for publishers.
"Publishers face a big monetization challenge in the transition to
mobile, and as Facebook has demonstrated with its mobile sponsored
stories, native placement is a highly effective monetization strategy
for mobile devices," said Justin Choi,
CEO, PostRelease. "The PostRelease platform allows publishers to
instantly activate this type of placement on both their mobile web sites
and mobile apps, unlocking a premium revenue stream while offering an
ad unit to marketers that drives greater response and engagement."
As a multi-screen native advertising platform, PostRelease enables
publishers to easily and seamlessly integrate "promoted" and "sponsored"
placements within the content feeds of their publications as native
ads. The technology works across all content management systems and site
types – including mobile web sites, mobile apps and desktop sites – to
allow publishers to deploy highly integrated native ads at scale with
minimal cost. Audiences do not have to leave the site to consume the
advertiser's content, generating significantly higher response rates and
longer engagement times.
About Tapatalk Tapatalk is an award-winning mobile community app. Available
for iOS and Android devices and optimized for both smartphones and
tablets, Tapatalk allows users to browse and participate in their
favorite forums on their mobile device. With over one million monthly
active users and 40,000 communities, Tapatalk is one of the top paid
social apps and is the leading mobile forum app.
About PostRelease PostRelease is a multi-screen advertising platform that enables
publishers to easily build, deploy, and control native advertising
programs across their media properties. The PostRelease solution works
across all content management systems and site types including mobile,
desktop, and apps. For mobile sites, PostRelease allows publishers to
unlock a premium revenue stream enabling them to take advantage of the
shift to content consumption on mobile devices. The native placement
coupled with PostRelease's advanced targeting and auto-optimization
functions, result in higher response and deeper engagement for brands.
PostRelease currently works with over 1400 publications and has
official partnerships with platforms such as vBulletin and WordPress.
For more information about PostRelease, visit: www.PostRelease.com.
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