LARGO, Fla., Dec. 4, 2012 -- Valpak Direct Marketing Systems, Inc.,
a leader in local print and digital coupons, brings a powerful and
innovative new way to get savings on the go. Valpak has partnered with ROXIMITY to bring its offers right into the car, allowing consumers to have
immediate access to savings while they're on the road. And it's safe,
easy and convenient.
Valpak coupons and offers are now available to be downloaded in any one of 4.5 million Ford and Lincoln automobiles with SYNC® AppLink, as well as 2 million Honda and Subaru vehicles coming on board
soon. The hands-free system is a safe way for consumers to find the
deals that are nearby, right when they matter, said Danny Newman, who along with Austin Gayer,
was the brains behind the startup company. "The system delivers deals
as you're driving by, from merchants that are interesting to you," he
said.
"ROXIMITY delivers personalized, time-sensitive offers when you're in
the proximity of the places you love," according to Gayer. Using an
interactive voice response system, consumers can tell the SYNC in-dash
system to search and choose categories, and then send the deal to their
smartphones for use.
"This new technology truly allows us to continue to fulfill our
mission to be anywhere@anytime to millions more consumers," said Michael Vivio, president of Cox Target Media, which owns Valpak.
"These are the same categories Valpak has excelled in offering for
more than 40 years. Our sweet spot is providing the best of hyper
local," said Vivio. "Now, through the innovation of ROXIMITY, consumers
can have access to our coupons and offers by merely speaking to the
system. That's about as easy as it gets."
Categories available on the ROXIMITY app include:
Restaurants
Food and grocery
Spa and salon services
Sporting events and concerts
Arts and entertainment
Health and fitness
Treats
Auto services
Home services
Bar and club
Women's and men's clothing
"There's no reason not to get a deal, especially when you're right
nearby," according to Newman. "In a lot of scenarios and a lot of the
other deals, there's one deal for an entire city, which is crazy because
you and I aren't necessarily into the same thing," said Gayer.
ROXIMITY, a startup company founded in 2011 by partners Newman and Gayer won Ford's SYNC app developer challenge, which was held in summer 2011 at the TechCrunch Disrupt Hackathon. ROXIMITY then traveled with Ford to the International CES, the worlds' largest technology tradeshow, in January 2012 to unveil the app.
Having recently launched, the company has many quick serve
restaurants such as Qdoba, Whole Foods and more. They also have offers
from over 500 malls including such retailers as the Gap and Banana
Republic.
"Valpak will increase the volume of coupons that customers have
access to, and provide a vital link to local coupons for restaurants,
auto services and other categories that consumers are hungry for," said
Gayer.
Valpak provides all of their coupon and offer data to ROXIMITY on a
daily basis. ROXIMITY distributes the offers through the Ford SYNC
system. Offers are delivered based on a user's preferences, and their
proximity to various retail locations.
About ROXIMITY
ROXIMITY is a location based advertising platform that enables
retailers and brands to send targeted, contextual messaging to nearby
customers. ROXIMITY is distributed through SMS, MMS, mobile apps, and
within auto infotainment/nav systems including Ford, Honda, Subaru
vehicles. For more information on ROXIMITY please visit us online at www.roximity.com .
About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada,
the signature Blue Envelope® delivers savings and value to nearly 40
million households each month. Annually, Valpak will distribute some 20
billion offers inserted in more than 500 million envelopes. Valpak also
offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated
broadcasting, publishing, direct marketing and digital media company
that includes the national advertising rep firms of Cox
Reps. Additionally, CMG owns and operates Valpak, one of North
America's leading direct marketing companies. With $1.7 billion
in revenue, the company operations include 15 broadcast television
stations and one local cable channel, 86 radio stations, eight daily
newspapers and more than a dozen non-daily publications, and more than
100 digital services. CMG operates in more than 30 media markets and
reaches approximately 52 million Americans weekly, including 30 million
TV viewers, more than 4 million print and online newspaper readers, and
18 million radio listeners. For more information about Cox Media Group,
please check us out online at www.coxmediagroup.com.
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