Indoor Positioning Company Qubulus Showcases Mobility Patterns
Written by Qubulus
Monday, 09 April 2012
Next generation location metrics help property managers analyze and optimize the visitor experience
Qubulus has taken the next step beyond positioning by leveraging the
location data that any Qubulus Positioning System (QPS™) powered app can
retrieve. The updated Qubulus' location platform can now collect
location data through the cloud positioning API. This enables property
owners to build and distribute any application to retrieve and analyze
location data
Whether it is an enterprise that wants to improve the average
desk-per-employee ratio, an airport that wants to keep track of queues
or a mall's aim to improve the shopping experience, the Qubulus platform
is applicable to all sectors.
Frank
Schuil, founder and CEO of Qubulus explains:"The vunerability of
commercial properties as the result of the online shopping revolution
gave us the idea to bring the idea of online analytics to the physical
world. The objective is to drive the conversion from visitor to customer
just as with websites. In order to this you need better insight and
that where we come in."
The video showcases:
- Mobility patterns: individual paths of mobile visitors
- Geo fencing: discover transitional flows of the mobile visitors
- Heat maps: showing most popular areas at specific times or periods
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