Yandex Chooses NAVTEQ Data to Support Online Location Services
Written by NAVTEQ
Thursday, 02 February 2012
Russia’s premier internet company to extend its global reach using the NAVTEQ® Map
Moscow–January 30, 2012–
NAVTEQ, the leading global provider of maps, traffic and location data enabling
navigation, location-based services and mobile advertising around the world, has
been selected to supply map data to Yandex, Russia’s premier internet
company.
The current agreement gives Yandex access
to NAVTEQ global map data for use on any Yandex domains around the world with
highly detailed NAVTEQ®Map data
available to Yandex from Europe to Eurasia, North America to Australia and Asia.
For example, last September the company launched a web portal in Turkey and in
October began offering Turkish map services powered by NAVTEQ
data.
“Ourassociation with NAVTEQ, the leading map
content provider, will help us take
Yandex.Maps to the level of a
comprehensive, all-purpose mapping service that can
answer
questionsabout countries throughout the
world. We already have a happy
experience
sourcing map content from NAVTEQ.
The detailed map of Turkey launched last year was the first map we licensed from
NAVTEQ. And it was a tremendous success,” said Maria Orlova, head of Yandex.Maps
Production and Quality Control Service.
“This is a momentous collaboration with
Yandex of which we are very proud:Yandex is fast becoming a global force in
internet portal development offering a wide range of personalised search
services such asYandex.News, Yandex.Market, Yandex.Mail
and we can provide the right level of market-leading content to further develop
location based services outside of Russia,” added Claude Martane, VP Sales
Emerging Markets NAVTEQ. “This is also an excellent
opportunity for us to further extend our global web portal
presence.”
About
NAVTEQ NAVTEQ is the leading global provider of
location content in the form of maps, traffic and places data that enables
navigation, location-based services and mobile advertising around the world.
NAVTEQ supplies precise, comprehensive location content to power automotive
navigation systems, portable and wireless devices, Internet-based mapping
applications and government and business solutions. The Chicago-based company
was founded in 1985 and has approximately 5,800 employees located in 200 offices
in 54 countries.
NAVTEQ is a trademark in the U.S. and
other countries. All rights reserved.
About Yandex
Yandex
(NASDAQ: YNDX) is the leading internet company in Russia, operating the
country’s most popular search engine and most visited website. Yandex also
operates in Ukraine, Kazakhstan, Belarus and Turkey. Yandex’s mission is to
answer any question internet users may have.
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