DUBLIN, Ireland--March 3, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c33887) has announced the addition of The Definitive Guide To GPS, RFID, WiFi, and Other Wireless Location-Based Services to their offering.

At 350 pages, it is the most comprehensive guide ever published on LBS and a must-have for any company interested in Location-Based Services! The Definitive Guide to GPS, RFID, WiFi, and Other Wireless Location-Based Services addresses the forecast for LBS, emerging and hot markets and applications, key enabling technologies, and more. Discover the secrets on how to best design and market Location-Based Services, how to design an LBS business endeavor, LBS application profiles, and the most useable information about GPS technology available.

Topics Covered Include:

-- Global LBS revenue forecasts, by region/key countries, and key market drivers

-- Why LBS applications can fail - The Seven Deadly Sins

-- Opportunities for GPS, RFID, Location-enabled Wi-Fi, and their convergent technologies

-- The most attractive consumer opportunities, functional opportunities, and government/public safety and vertical industry opportunities - dozens are profiled!

-- Secrets to designing LBS applications - danger areas, and how to avoid them

-- Essentials to marketing location-based services, building a business around them, and key financial success factors

-- How to ensure ongoing LBS success

Key Questions Answered in Publication

-- What applications in the business, consumer, and government markets will be successful?

-- How do we make the most money? What will be the winning customer value propositions?

-- What technologies are best for what applications? GPS? RFID? Location-Enabled Wi-Fi?

-- What do investors need to know about LBS to make the best investment decisions?

-- What are the best business models? What makes the best business case?

-- How should we design LBS applications? What are the key technical architecture considerations?

-- What should partners focus on? How to select partners?

-- How do we protect our LBS Intellectual Property?

-- How do we operationalize to make LBS a viable, fast-growing, profitable business?

Topics Covered

1. Introduction

1.1 Overall Purpose

1.2 What are Wireless Location-Based Services (LBS)?

1.3 Why are Wireless Location-Based Services Important?

1.4 What is The Difference Between Wireless and Wireline LBS?

1.5 The Global LBS Forecast - Revenues, Hot Countries, and Why.

1.6 What is the Global Positioning System (GPS), and Why Is it

1.7 Why is Asia So Much Better Than Others in LBS?

1.8 A Quick (and Humorous) Profile of The Evolution of LBS in the US

1.9 Why Now (finally) are LBS Starting To Be (Really) Realized

1.10 LBS Opportunity Overview

1.11 WHY LBS APPLICATIONS FAIL! (OVERVIEW)

2. 2006-2009 LBS Global Forecast and Market Drivers

2.1 Global Forecast

2.2 North America Forecast and Market Drivers

2.3 South/Central America Forecast and Market Drivers

2.4 Europe (W.E/C.E/E.E) Forecast and Market Drivers

2.5 Asia (Japan/S.K., China) Forecast and Market Drivers

3. Identifying LBS Opportunities

3.1 Niche versus "Mass' Markets

3.2 LBS Opportunity Psychology

3.3 Technology-Based Opportunities

3.4 Consumer Opportunities

3.5 Business and Government Functional Opportunities

3.6 Industry Vertical Opportunity Profiles

4. How To Design a LBS Business

4.1 WHY LBS APPLICATIONS FAIL! (Part 2 of 5)

4.2 Articulating The Value Proposition

4.3 Developing The Business Case

4.4 Developing The Business Model

4.5 Business Case/Model Example

4.6 Initial Cost Estimation - How To Do It

5. How To Design LBS Applications and Infrastructure

5.1 WHY LBS APPLICATIONS FAIL! (Part 3 of 5)

5.2 LBS Architecture Overview and Components

5.3 The Design Process

5.4 Integrating The Components

5.5 Skills Your Company Needs

5.6 The Importance of Partners

5.7 Privacy Requirements

5.8 Supporting Your Application - The Back Office (Don't Underestimate It!)

6. Protecting Your LBS Intellectual Property

6.1 WHY LBS APPLICATIONS FAIL! (Part 4 of 5)

6.2 Trade Secrets versus Patents

6.3 The Patent Application Process

6.4 Partnering/Licensing

7. How To Market Location-Based Applications

7.1 WHY LBS APPLICATIONS FAIL! (Part 5 of 5)

7.2 Packaging The Value Proposition

7.3 Leveraging Your Partners

7.4 Planning The Launch

7.5 Managing After The Launch

For more information visit http://www.researchandmarkets.com/reports/c33887