Mobile Spinach Software Development Kit - Developers Can Earn Revenue Through Targeted Local Offers
Written by Mobile Spinach
Wednesday, 12 October 2011
Location-Based Offers for Merchants Give Developers a Local Presence - Mobile Spinach's Publisher Network Grows 400% In One Month
SAN MATEO, Calif., Oct. 12, 2011-- Mobile commerce platform Mobile Spinach announced today
the release of its software development kit (SDK) for integration into
mobile applications. Mobile Spinach presents real-time location-based
discounted offers to users for quality merchants. The service allows the
entire transaction to remain on the user's mobile device, and does not
require any printed coupons or special codes.
The SDK allows app developers on any major mobile platform to
seamlessly integrate Mobile Spinach's location-based discounts, giving
developers a targeted revenue source. Mobile Spinach released the SDK to
better serve its exponentially growing network of publishers. In the
past three weeks, the solution's partnership network expanded from less
than 200 publishers to more than 840, owing to the return-on-investment
benefits of the Mobile Spinach service. Publisher offerings looking to
utilize the SDK include dozens of types of applications from local and
food-based applications to navigation guides.
Once integrated, consumers only receive subtle alerts about Mobile
Spinach offers that are close to their present location. The user never
leaves the host application, a significant benefit for developers who
do not want user attention to stray from their application.
"The mobile experience is the right vehicle for business growth," said John Vitti,
Co-Founder and Chief Marketing Officer of Mobile Spinach. "Reaching
consumers through a declining asset such as an email list simply does
not provide enough immediacy and targeting. By releasing our SDK, we
give app developers the opportunity to earn real revenue through the
presentation of location-based discounts for restaurants and other
services. App users simply ignore the typical banner ads on their
device. They want to see actionable offers such as ours that can be
securely redeemed within minutes."
The Mobile Spinach service is a mobile website that features the look
and feel of a native app. It works on all available smartphone
platforms, including Android and iPhone. In addition to its own branded
site where consumers can directly purchase offers, Mobile Spinach also
works with several key partners as a white-label platform.
About Mobile Spinach:
Launched in 2010, Mobile Spinach is a mobile local commerce platform
designed to allow local merchants to reach interested consumers. The
company currently works with more than 5,000 merchants in 611 cities
throughout the United States, and is
continuously expanding its reach through high-level partnerships. For
more information about the Mobile Spinach experience, visit www.mobilespinach.com.
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