World's First E-GPS GSM Handset Delivers Fast, High Accuracy Location-Based Services
In The Most Challenging Indoor and Outdoor Environments

 Simcom, SiGe Semiconductor, and CPS collaborate on breakthrough multimedia handset
that optimizes performance, cost and battery life

(3GSM World Congress Barcelona, Spain February 14, 2006) CPS, SiGe Semiconductor and
Shanghai Simcom (“Simcom”), a wholly owned subsidiary of SIM Technology Group
Limited (SEHK:2000), today announced the world’s first Enhanced GPS (E-GPS)
multimedia handset solution for GSM. The S788 handset solution, designed by Simcom,
is a lightweight, palm-sized device delivering advanced multimedia features
including high accuracy location based services (LBS), while optimizing performance,
cost and battery life.

The S788 multimedia handset solution offers an MP3/MPEG4 player, touchscreen, and
two megapixel camera in a slim, lightweight case. The handset’s E-GPS location
capability is enabled by SiGe Semiconductor’s SE8088L Global Positioning System
receiver and software, and CPS’ Enhanced-GPS software. The combination of SiGe’s and
CPS’ technologies provides unparalleled performance, including accurate location
fixes with a sub-four second time to first fix, in even the most challenging
environments. As a result, consumers can enjoy new location services in indoor and
dense urban areas, where satellite-based positioning systems tend to fail.

“We evaluated location technologies, and found E-GPS to be the best option for fast,
accurate location fixes in all environments,” said Gong Zhenjun, Senior Vice
President and General Manger of Simcom. “This new development builds upon our
relationship with CPS and our existing Matrix-enabled products which are meeting end
user requirements for the delivery of fast, accurate location fixes in the most
challenging indoor and outdoor environments."
 
E-GPS solves key design challenges
GPS has failed to gain traction in the 1.5 billion customer-strong GSM market
because it faces two key challenges: first, both GSM and W-CDMA are unsynchronised
network technologies. This means performance of GPS-enabled devices is compromised,
resulting in slow time-to-fix and limited coverage area. Second, where GPS does fail
to deliver a location, the end user experiences a lengthy delay and eventual
fallback to a low accuracy technology – such as Cell-ID – which may have an error of
up to several kilometers.

“Our starting point with E-GPS was the end-user experience,” said Chris Wade, Chief
Executive Officer, CPS. “We know from what operators tell us that A-GPS performance
does not meet today’s customers’ expectation of mobile data services. As one major
operator told us recently – 70 percent of all location-based services are initiated
indoors. That means GPS will simply not meet end user requirements.”

E-GPS delivers the required quality of end-user experience through a powerful
combination of satellite-based and terrestrial location measurements from the GSM
network. Using precise knowledge of the base station timings inherent in Matrix
technology, E-GPS delivers time synchronization aiding to SiGe’s SE8088L receiver
integrated in the mobile, enabling 10x faster GPS time to fix and the ability to
receive much lower power signals.

“We are pleased with how Simcom’s new S788 handset solution illustrates the benefits
of our receiver and CPS Matrix technologies,” said Stuart Strickland, product line
director, SiGe Semiconductor. “The handset solution demonstrates the integration,
performance and efficiency of our GPS radio, and provides all of the features that
will enable Simcom to take advantage of the growing market opportunity.”

The S788 which will be readied for launch later this year, has improved battery
performance, as E-GPS requires only 1 percent of the effort of traditional GPS
devices, which use up valuable power searching for satellite signals.
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