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Local.com Launches Local Search Domain Syndication Network
Written by Interchange Corporation
Wednesday, 01 February 2006
Irvine, CA , January 31, 2006 — Interchange Corporation (NASDAQ: INCX), owner of Local.com, a leading local-search engine, today announced the launch of its local search domain syndication network, initially with 60,000 domain sites.
Local.com hosts domain partners’ sites, and offers a variety of templates created to increase organic search traffic and enhance advertising based revenue from those sites. The new syndication network is expected to grow as additional partners enroll and add more sites.
“With the recent expansion of our search engine optimization efforts we expect to see further growth for this network as well as for Local.com,” said Peter Hutto, Interchange Vice President of Business Development. “Expanding our network enables us to offer specific syndication benefits to enhance the traffic and revenue potential for large domain portfolio owners. By using our proprietary Keyword DNA technology, geo-coding, SEO, targeted local content, and premium advertisers, we provide the owners of domain portfolios with increased revenue potential.”
“We believe our new local search domain syndication network will play an important and growing role in our traffic acquisition strategy,” said Heath Clarke, Interchange CEO. “Having a broad footprint of sites flowing traffic to our flagship product, Local.com, improves our brand and increases our reach into the emerging local search market. Our local search domain syndication network builds on our syndication of local content to leading regional media publishers.”
About Interchange
Interchange Corporation (NASDAQ: INCX) owns and operates Local.com (www.local.com), a leading local-search engine powered by the company's proprietary Keyword DNA™ and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.
The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.
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