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Nextel Cofounder Morgan O’Brien Joins Location-based Services Company SquareLoop
Written by SquareLoop
Monday, 30 January 2006
Nextel Cofounder Morgan O’Brien Joins Location-based Services Company SquareLoop as Advisory Board Chair
O’Brien to influence company strategy, facilitate new partnerships as SquareLoop introduces its unique location-based services solution to the market Reston, Va., January 30, 2006 – Morgan O’Brien, founder and former chairman of Nextel Communications, today joined location-based services (LBS) company SquareLoop as the chairman of SquareLoop’s Advisory Board. This is O’Brien’s first official advisory position since leaving the Board of Directors of Nextel Communications in 2005, after Sprint and Nextel announced their plans to merge in December of 2004.
“At Nextel, our new twist on existing digital wireless technology – the ability to support push-to-talk communications – revolutionized both the cellular industry and communications within the mobile workforce. SquareLoop’s unique location-based technology also has ground-breaking potential,” says O’Brien. “SquareLoop’s location technology has the potential to rewrite the way location-based communications are delivered in a wide range of situations, ranging from emergency communications to mobile marketing,”
SquareLoop is the only wireless location-based services company that does not continually track or centrally monitor the movements of subscribers to deliver geographically targeted messages, thus preserving subscriber privacy. Instead, it uses the intelligence of the wireless receiver to filter messages based not only on the device’s current or prior location, but also on factors such as velocity, direction of travel or time of day. Unlike many of the location-based services currently available from wireless carriers, SquareLoop’s technology (which was originally developed by The MITRE Corporation for military applications) can be adapted to work on any of the wireless transmission technologies currently used by network carriers and does not require any changes to the wireless network’s infrastructure.
“We’re thrilled that Morgan has agreed to share his invaluable strategic insight with our team at SquareLoop and to introduce our technology to his extensive network of wireless industry contacts,” says Tom Stroup, CEO of SquareLoop. “I look forward to working closely with Morgan as we prepare to launch SquareLoop’s unique approach to location-based services in the marketplace.”
The location-based services market is beginning to take off; particularly as global positioning system (GPS) technology is increasingly included in wireless handsets. Location-based services “will gather momentum very quickly in 2006,” according to a recent study from ABI Research.
About SquareLoop Inc.
SquareLoop (www.squareloop.com) is a northern Virginia based company that is commercializing its unique wireless location-based services technology for public safety, content delivery and mobile marketing applications. SquareLoop's technology platform provides the only model for location-specific and time-specific delivery of messages to mobile phones and devices that does not rely on location tracking or central monitoring of a subscriber’s movements, thus preserving the user’s location privacy. This contrasts with the LBS methods and related applications currently in use on wireless networks that rely on "continuous tracking" of targeted individuals to determine location. Managed by industry veterans, the company plans to partner with content providers and information sources to enhance the value and relevancy of information.
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