A Match Made in Local: Examiner.com Checks In To Foursquare
Written by LBSzone
Monday, 10 January 2011
Leading Local Information Site to Provide Tips to Location-Based Social Network
DENVER, Jan. 10, 2011 /PRNewswire/ --Foursquare, the premier social city guide, will now begin displaying tips from Examiner.com,
the insider source for local, on its website and its mobile
applications. The collaboration will provide Foursquare users with an
unprecedented amount of local content and information, as tips will be
available in all 233 U.S. locales where Examiner.com has a presence.
Examiner.com's 68,000
contributors, known as Examiners, will provide insight and
recommendations on nearby venues, restaurants, events, businesses and
landmarks that will surface within the Foursquare mobile app when users following Examiner.com check in. Local tips will also surface when non-followers check-in nearby.
"Our contributors are in town and in tune with their communities, so
having an extended presence on Foursquare was a natural fit," said Suzie Austin,
SVP of Content and Marketing for Examiner.com. "With our contributors'
local insights and Foursquare's geo-based interaction, users of the
application now have another fun way to enhance their local experience
and connect to the people and happenings around them."
In addition to Examiner.com content surfacing for relevant locations
in the Foursquare application, Examiner.com will also have a branded
page on Foursquare.com, where all of the available tips can be found in
one place.
"Foursquare has redefined how we interact with our surroundings and how we share it with our friends," said Jana Trantow, Sr.
Mobile Product Manager for Examiner.com. "Examiners live what they
write and they have a passion for sharing information with their
communities—so it's an obvious connection and exciting opportunity for
users of both products."
Local tips are not the only incentive for followers of the brand, as
Examiner.com-branded badges will also be available within the first
quarter of 2011, rewarding consumers that use Foursquare to check in to
the local hot spots identified by Examiners.
"We're extremely excited to work with Examiner.com to share their
wealth of local information with foursquare users across the country,"
said Jonathan Crowley, Director of
Business Development for Foursquare. "Examiner.com's crowd-sourced
journalism model is completely in line with our user-focused model, so
the partnership was an obvious fit."
The Examiner.com Foursquare page is available here.
Launched in April 2008, Examiner.com serves 240 markets across North America
and is the insider source for local. Examiner.com feeds the passion the
local community has for its favorite interests, activities and
establishments by connecting them with credible and informed
contributors who write and share information with the passion and
insights only a local insider can provide. Examiner.com is a division
of the Clarity Digital Group, LLC, wholly owned by The Anschutz
Company, a Denver-based investment
company with a broad array of assets in print and digital media, live
sports and entertainment, hospitality, film production and exhibition
and wind energy development.
About Foursquare
Foursquare is a mobile application that makes cities easier to use
and more interesting to explore. It is a friend-finder, a social city
guide and a game that challenges users to experience new things, and
rewards them for doing so. Foursquare lets users "check in" to a place
when they're there, tell friends where they are and track the history
of where they've been and who they've been there with. For more
information, check out http://foursquare.com.
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