GSMA Reveals New Developments For Mobile World Congress 2010
Written by GSMA
Tuesday, 07 September 2010
Mobile World Congress to Host Macworld Mobile to Address Apple iOS Developer Community
7 September 2010, London: The GSMA today announced several new
developments for the 2011 GSMA Mobile World Congress, which will be
held 14-17 February, 2011 in Barcelona. Building on the success of the
inaugural App Planet event held in 2010, the GSMA is expanding the
developer-focused programme at the GSMA Mobile World Congress 2011 to
include new elements such as Macworld Mobile and the Brand App
Challenge. The GSMA also announced RIM and Palm as the first
Application Developer Conference (ADC) partners for App Planet.
Finally, the GSMA announced that the CEOs of América Móvil, HTC,
Vodafone and WPP have joined the list of industry leaders delivering
keynote presentations at Mobile World Congress.
"App Planet proved to be a stunning success in its debut this year at
Mobile World Congress, demonstrating the tremendous demand for in-depth
content, networking and business development
opportunities and information on the cutting-edge technologies and
solutions in the mobile application space," said Michael O'Hara, chief
marketing officer, GSMA. "The developments we are announcing today,
particularly the launch of Macworld Mobile which will target the
critical Apple developer community, will serve to make App Planet and
Mobile World Congress the epicentre for the app world."
At Mobile World Congress 2011, the GSMA is partnering with IDG World
Expo, organisers of Macworld, the world's premiere event focused
exclusively on the Apple products platform, to produce Macworld Mobile,
a mobile developer event for the Apple iPhone and iPad platforms. The
Macworld Mobile iOS Developer Conference will provide full-day,
in-depth training on this critical platform, with technical sessions,
targeting tools and applications specifically designed for mobile
application developers and engineers.
"We're excited to bring Macworld Mobile to Mobile World Congress," said Mary Dolaher, chief executive officer
of IDG World Expo, a leading producer of world-class tradeshows and
events. "Macworld is known around the world for helping to drive and
stimulate the Apple products community with educational programmes and
business development activities. At Mobile World Congress, we will help
international iOS developers to strengthen their skills, as well as
facilitate connections with other developers and the worldwide audience
of mobile decision makers who attend."
In addition to the key components of last year's event, including ADCs
held by major mobile platform providers, an interactive exhibition and
the App Lounge to facilitate networking and business development
activities, App Planet will also feature new elements including the
Brand App Challenge. The GSMA expects more than 10,000 developers to
visit App Planet during the four days of Mobile World Congress.
Brand App Challenge
The GSMA is creating a competition focused on mobile application
developers creating "brand apps" for a select number of global consumer
brands. Developers will compete by creating customised mobile apps for
the participating brand sponsors based on the objectives and guidance
provided by the individual brands. The primary goals of the Brand App
Challenge are to create networking and business opportunities which
benefit the brands, application developers and the broader mobile
ecosystem, as well as to tap the creativity and capabilities of the
mobile application developer community to address brand and industry
challenges.
The competition will begin in October with the finalists being named
approximately one month before Mobile World Congress 2011. The Brand
App Challenge winners will be announced as part of the Mobile World
Congress conference programme and will receive cash awards for their
winning efforts.
App Planet ADC Partners
The GSMA announced that Research in Motion (RIM) has again signed on as
a key partner for App Planet, and will be focusing company's entire
Mobile World Congress presence in App Planet, located in Hall 7 at the
Fira de Barcelona. In addition to a 1,200 square metre exhibition, RIM
will be hosting an ADC for 500 BlackBerry developers on Tuesday, 15th
February, 2011.
Palm will also be an App Planet ADC partner and will be holding a full-day ADC on Wednesday, 16th February, 2011.
New Keynote Speakers for Mobile World Congress 2011
The GSMA continues to expand the stellar line up of keynote speakers at
Mobile World Congress and today announced that CEOs from leading
companies including América Móvil, HTC, WPP, and Vodafone will be
taking the stage in Barcelona. New Mobile World Congress keynote
speakers include:
· Daniel Hajj, CEO, América Móvil and Telcel
· Peter Chou, CEO, HTC
· Vittorio Colao, Chief Executive, Vodafone
· Sir Martin Sorrell, Chief Executive, WPP
Previously announced speakers include:
· Randall Stephenson, Chairman, CEO and President, AT&T
· Li Yue, President and CEO, China Mobile
· Eric Schmidt, Chairman and CEO, Google
· Paul Jacobs, Chairman and CEO, Qualcomm
· Jack Dorsey, CEO, Square
· Evan Williams, CEO, Twitter
GSMA Ministerial Programme
The GSMA also announced that Saudi Telecom is the Platinum Sponsor and
that Qualcomm is the Gold Sponsor for the GSMA Ministerial Programme at
Mobile World Congress. Now in its sixth year, the GSMA's Ministerial
Programme is a unique invitation-only event gathering ministers,
regulators from over 90 countries and CEOs from across the mobile
industry for a series of in-depth strategic, policy and regulatory
discussions, and bilateral meetings, over three days during Mobile
World Congress.
About the GSMA
The GSMA represents the interests of the worldwide mobile
communications industry. Spanning 219 countries, the GSMA unites nearly
800 of the world's mobile operators, as well as more than 200 companies
in the broader mobile ecosystem, including handset makers, software
companies, equipment providers, Internet companies, and media and
entertainment organisations. The GSMA is focused on innovating,
incubating and creating new opportunities for its membership, all with
the end goal of driving the growth of the mobile communications
industry.
For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.
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