CTIA ENTERPRISE & APPS 2010 Educational Program to Highlight Smart Mobile Business Strategies
Written by CTIA
Thursday, 02 September 2010
Industry Thought-Leaders to Discuss Mobile Trends and Tactics in the
Areas of Applications, Enterprise, Health, LBS, Payments and Retail
WASHINGTON, Sept. 2 -- CTIA ENTERPRISE & APPLICATIONS(TM) 2010 today announced its educational program agenda and industry-leading speakers focused on six tracks: Mobile Applications; Mobile Enterprise; Mobile Money; Mobile Retail; Location-Based Services; and Mobile Health. CTIA ENTERPRISE & APPLICATIONS will take place in San Francisco at Moscone Center West October 6-8, 2010; partner conferences will begin on October 5.
"Mobility is a key area of investment in the business community, as the enterprise sees the potential of wireless to revolutionize markets," said Robert Mesirow, CTIA vice president and show director. "CTIA's fall educational program is designed to foster dialogue and deliver actionable intelligence for leveraging wireless to improve productivity and the bottom line."
CTIA ENTERPRISE & APPLICATIONS 2010 Educational Sessions will take place on Wednesday, October 6 and Thursday, October 7. Dedicated tracks will address six targeted areas, including:
-- Mobile Applications - will take an in-depth look at the latest app
trends and development cycles and how carriers, developers and
marketing professionals are making the most of mobile's unique
capabilities. Participating companies include: CBS Interactive; Glu
Mobile; mSpot; NTT DoCoMo; Slacker, Inc.; Smule; and Zynga.
-- Mobile Enterprise - will focus on real-world deployments and case
studies demonstrating cutting-edge wireless solutions that CIOs and IT
directors can leverage to boost business productivity. Participating
companies include: AT&T; Cisco Systems; Ericsson; Motorola Inc.;
Qualcomm; and Trimble.
-- Mobile Money - will highlight emerging developments in mobile
transactions, reveal financial institutions' views on technology
uptake, and provide a forum for debate on next steps for consumer
adoption. Participating companies include: BilltoMobile; Visa, Inc.;
and Zong.
-- Mobile Retail - will provide an overview of specific issues in
marketing and commerce and spotlight innovative ways in which brands
and retailers are using the mobile channel to engage consumers
throughout the purchase cycle. Participating companies include:
Greystripe; Hipcricket Inc.; Syniverse Technologies, Inc.; and
ViVOtech.
-- Location-Based Services - will highlight some of most innovative LBS
offerings now available and explore the challenges and strategies
involved in leveraging location information for the benefit of
consumers and enterprise users. Participating companies will include:
LOC-AID Technologies, Inc.; NAVTEQ; and RocketBux.
-- Mobile Health - will address barriers and pathways to market growth
and highlight real-world deployment of wireless technologies
effectively used by hospitals, physicians and patients to improve
healthcare management and overall patient wellness. Participating
companies include: GE Healthcare; MedApps, Inc.; and Qualcomm.
Additional details on CTIA ENTERPRISE & APPLICATIONS 2010 Educational Sessions and speakers may be viewed at:
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About CTIA Shows
CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS(TM) 2010 takes place in San Francisco, October 6-8. International CTIA WIRELESSr 2011 takes place at the Orange County Convention Center in Orlando, March 22-24. Visit www.ctiashow.com.
CTIA-The Wireless Associationr is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.
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