The Power of Business Analyst Online Now Available on the iPhone
Written by Esri
Monday, 19 July 2010
Free BAO for iOS App Provides On-the-Go Access to Demographic Reports and Maps
Redlands, California�July 14, 2010�The new, free BAO for iOS app, available for download from the Apple app store, provides access to 2010 demographic and business data and analysis from Esri Business Analyst Online (BAO) on the go.
BAO delivers powerful market analyses through a Web browser. Users
generate on-demand reports and maps to get a detailed, comprehensive
view of the demographic makeup of various populations and their
lifestyles and buying behaviors. This revealing information allows
users to find their best locations, customers, and products/services.
With the BAO for iOS app, they can now get this valuable information through an iPhone, iPad, or iPod touch.
The BAO for iOS app provides the demographic and market information needed to instantly evaluate an area on-site.
It helps answer three key questions about a location:
What types of people live there?
Get a
demographic and market snapshot of a location (e.g., population, age,
income, education, homeownership, and consumer spending).
How do they differ from the people in another location?
Compare the demographic and market data for two locations or one location versus the entire United States.
Is this a good location based on specified needs?
Set the desired criteria and find out how the location measures up.
In addition, subscribers to the BAO Web application will soon be
able to access the full set of BAO reports and maps through BAO for iOS.
A subscription to BAO allows users to access even more data, such as
market potential, retail marketplace, and consumer spending, along with
more analysis functionality, such as the ability to customize drive
times and rings and create color-coded maps.
About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI
software is used in more than 300,000 organizations worldwide including
each of the 200 largest cities in the United States, most national
governments, more than two-thirds of Fortune 500 companies, and more
than 7,000 colleges and universities. ESRI
applications, running on more than one million desktops and thousands
of Web and enterprise servers, provide the backbone for the world's
mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.
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