2010 NAVTEQ Global LBS Challenge(R) Winners Announced for South America
Written by NAVTEQ
Wednesday, 02 June 2010
UYMobile wins the Grand Prize valued at over $735,000 US for their location-based advertising application, TouristicPoint
NAVTEQ, the leading global provider of maps, traffic and location
data enabling navigation, location-based services and mobile
advertising around the world, announced last night that UYMobile is the
Grand Prize winner of the South America edition of the 2010 NAVTEQ
Global LBS Challenge competition. UYMobile will receive over $735,000
(US) in cash, data and tool licenses, and services, representing a
sizeable share of the total global prize pool for the Global LBS
Challenge, which is valued at a total over $10 million.
UYMobile (www.uymobile.com) won the competition with their
location-aware mobile application, TouristicPoint, an application for
locating tourist spots that offers non-intrusive advertisements based
on the user's location. Users can find nearby services, see detailed
information and photos, and receive routing information.
Two Runners-Up were also selected by the judging panel:
-- First Runner-Up: NeuroX Solutions (www.neuroxsolutions.com), I Love
Recycle allows people within communities, cities or countries to more
effectively recycle materials by locating recycling stations,
classified according to type, on a map.
-- Second Runner-Up: EBECOM (www.ebecom.com.br), Healthroute is an
interactive mobile application that highlights areas at risk of the
mosquito that transmit dengue.
The applications were evaluated by a prominent panel of seven judges
consisting of executives from leading wireless, technology and venture
capital companies, including, deCarta, HTC, Microsoft Bing Maps,
Research In Motion (RIM), MundoGeo, Samsung and Vivo.
"The South America region is poised to make great strides in mobile
technology adoption and in particular mobile location-enabled
solutions," said Dave Dale, vice president, Americas sales, NAVTEQ. "We
are delighted to hold our first NAVTEQ Global LBS Challenge competition
dedicated to the South America region, and are committed to helping
developers capitalize on these opportunities by providing high quality
products and superior technical support."
In addition to the overall winners, a special recognition award for
Best Use of User-Generated Content was presented to EBECOM for their
application Healthroute.
With increasing consumer interest in navigation and LBS, more
affordable devices being found in the marketplace, and expanded map
overage of the region, LBS adoption is well-positioned for the South
America region. NAVTEQ provides maps in the following South American
countries: Argentina, Brazil, Chile, Colombia, French Guiana(1), Peru
and Venezuela and is committed to expanding its coverage and content
offering throughout the regions.
Visit www.LBSChallenge.com for information on the other four regions
in this year's competition: Europe-Middle East-Africa (EMEA), North
America, India and Asia-Pacific (APAC).
About the NAVTEQ Global LBS Challenge®
First launched in 2003, the NAVTEQ Global LBS Challenge is a
worldwide competition conducted by NAVTEQ Network for Developers(TM)
(NN4D), daring application developers around the world to build
innovative location-based services (LBS) using dynamic positioning
technology and NAVTEQ® maps. Integrating the accuracy and richness of
NAVTEQ digital map data and LBS content facilitates the timely
evolution of the next wave of location-aware applications. The Global
LBS Challenge has become the premier event in the LBS industry for
shining the spotlight on global LBS innovation and opportunity. Over
32% of the finalists from the past six years have gone on to receive
venture capital funding or launch commercially-distributed
applications. For more information on this year's competition, go to
www.LBSChallenge.com.
About NAVTEQ Network for Developers(TM)
NAVTEQ Network for Developers (NN4D) is a dynamic web portal and
global community that provides developers and business partners with
the technical and business support needed to build, showcase and launch
the most innovative location-enabled solutions. NN4D includes resources
such as mapping APIs, LBS content, point of interest data and routing
information as well as geospatial platforms and tools from NAVTEQ and
its partners. Members can rely on NN4D when creating GPS-based
applications for the web, mobile phones, GIS and portable navigation
devices that employ traffic, navigation, location content and
location-based advertising for enterprise and consumer use. Connect
with the people, tools and resources you need to build and market your
location-enabled products by joining today at
www.NN4D.com/joindevelopers.
About NAVTEQ
NAVTEQ is the leading global provider of maps, traffic and location
data (digital location content) enabling navigation, location-based
services and mobile advertising around the world. NAVTEQ supplies
comprehensive digital location content to power automotive navigation
systems, portable and wireless devices, Internet-based mapping
applications and government and business solutions. The Chicago-based
company was founded in 1985 and has approximately 4700 employees
located in 204 offices in 46 countries.
NAVTEQ, NAVTEQ Network for Developers and Global LBS Challenge are
trademarks of NAVTEQ in the U.S. and other countries. All rights
reserved.
(1) French Guiana is available as part of the NAVTEQ Map of France.
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