Social Location 101 - How To Add Your Business & A Special To foursquare
Written by LBSzone
Friday, 23 April 2010
Ever wondered how you can take control of ownership of your business on foursquare? Read on for tips...
Foursquare has taken off in popularity, for the geeky mobile tech
gadget user anyway, however, for the business owner who is actually too
busy working to even have a clue what foursquare is all about, how do
you take ownership of your business listing on foursquare and perhaps
more important, how to offer visitors a special discount, freebie, or
special offer?
Creating foursquare specials for your business is relatively easy
thanks to an update to the process by foursquare. Here’s a quick primer
on how the whole process will work. Foursquare has a section devoted to
the Business Owner – see http://foursquare.com/businesses/.
To accomplish this you’ll need to locate and Confirm your business
information and Create your first special. Start off by logging into
your foursquare account – if you don’t have one yet then create one –
no doubt many business owners may not have one yet. Then you can start
your claim for a business.
Start at the Business Page
and use the search for a business name to identify your business or see
if it exists in the database – create it if it doesn’t exist (note,
your business may already exist although it could have been created by
a foursquare user who paid you a visit – if so you’ll want to
correct/valifate the info). Then you start your claim, this is where
you can add details, verify metadata, and add useful information and
even specials (like a freebie offer for visitors). Currently foursquare
has a somewhat archaic, albeit manual verification process so once you
claim a business you’ll need to wait on some form of verification
performed by the foursquare team. Interesting to note that there is an
option for a marketing firm or third party rep to claim the business on
behalf of the owner.
The most common form of special currently is a
prize offer for the Mayor… somewhat cool I guess, although I have my
doubts about this one and would prefer to see reward style discounts to
customers for repeat use… for example, get a discount or free cookie
for every 5th checkin!
Add A Venue to foursquare – a form enables you to provide contact information, address, phone.
create your business on foursquare
As a testbed, I created a new Venue for a special event. Now
attendees will be able to discover and check-in to the venue while
attending the event. We also have a special offer for anyone who
checks-in!
We also suggest adding your business to CitySearch
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