Latest Release Adds Easy and Powerful Targeting Tools - We're excited to offer our customers an easier way to promote local
initiatives like events and sales without having to do any work on
their lists.
Atlanta, GA February 4, 2010 -- Today MailChimp released the latest version of its email marketing software, adding several new tools that allow users to target their subscribers with location-based technology free of charge.
Geotargeting gives users the ability to send segmented campaigns based on subscribers' locations. Users just choose a city, define the size of the radius around the city, and MailChimp automatically sends the campaign to subscribers in that area. "We're excited to offer our customers an easier and more powerful way to promote local initiatives like events and sales without having to do any work on their lists. We already have all the data," says MailChimp CEO Ben Chestnut.
Time Warp is another new feature that sends email campaigns in the local time zone of the subscribers receiving it. For example, if a campaign with a list that includes subscribers in every time zone in the United States were set to be delivered at 9 a.m., Time Warp would automatically segment the list by time zone and send the campaign to each segment at 9 a.m. local time. "One of the issues facing users with large lists is finding the most effective time of day to send campaigns," says Chestnut. "Our split-testing tool evaluates how campaigns perform at different times of day, but if subscribers are in different time zones, the results of split testing may be misleading because emails are reaching their inboxes at different local times. Time Warp adds a new level of insight for those users."
MailChimp's auto-translation tool allows users to create campaigns in one language and send them in another. Users can either select a language they want to use, or have MailChimp automatically detect each subscriber's language and translate the email on the fly. This feature makes it easier for users with international lists to communicate with subscribers, no matter where they're located.
Other features in the release include Delivery Doctor, a tool for prediagnosing delivery issues with ISPs and spam filters; an integration with Flickr; and a redesigned template directory.
About MailChimp
MailChimp provides email marketing for more than 250,000 users that range from small startups to Fortune 500 companies. MailChimp helps users manage and build email lists, design beautiful emails and track campaign performance. And because MailChimp uses an open API, it's easy to integrate internal systems and web applications with its email-marketing engine. To learn more, visit www.MailChimp.com.
Hackday - Tips, Tricks, OpenData sources, and Developer Resources for Mobile Application Developers - Hackday events are becoming quite common, many local government
agencies embracing the format and opening the doors, and their data
vaults, to local developers, hackers, and those simply looking to mashup
some data. Read on for Tips, Open Data sources, Developer Tools, Mobile
Dev resources and more!
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup.
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
Location summit 2012 - Back for its third year, the Location Business Summit will bring
together senior level executives from across the whole breadth of the
location ecosystem to discuss strategies, form partnerships, compare
trends and forge new business ventures. May 22-23, 2012, Amsterdam
WhereCamp Berlin 2012 - For those passionate about geographical specialties, WhereCamp Berlin
is gathering its attendees on the 22nd and 23rd of June. Everyone is
free to present and share topics, news and trends
