Enhancing Mobile Carrier Revenues Through Location-Based Services
Written by Frost & Sullivan
Saturday, 03 December 2005
Frost & Sullivan to Host Interactive Analyst Briefing on Consumer Location-Based Service (LBS) Markets on Tuesday, December 6, 2005
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PALO ALTO, Calif., Dec. 1 -- The Information & Communications Technology Group at Frost & Sullivan is pleased to announce its Exclusive 2005 Quarterly Analyst Briefing Webinar on Tuesday, December 6, 2005, 2005 at 2:00 p.m. CST / 3:00 p.m. EST.
LBS has been increasingly on the radar screen in the mobile communications market, and carriers are examining how LBS initiatives can enhance ARPU and reduce churn. This briefing will discuss some of the latest happenings and trends occurring in the consumer LBS markets including: competitive landscape value chain analysis, radar screen: consumer LBS, and end-user perceptions on LBS.
Industry Manager Brent Iadarola currently monitors the wireless/mobile communications market at Frost & Sullivan. In this briefing he will provide service providers, middleware vendors, end-users and other industry participants with an overview of the Consumer Location-based Services market challenges, drivers, and restraints for existing and emerging market participants.
"Frost & Sullivan views location as a 'killer-enabler' to existing services, rather than chase the elusive next 'killer app'," says Iadarola. "This approach is likely to prove most effective based on recent analysis of LBS trends in adoption."
Those interested in participating in the interactive webinar should send an email to Mireya Castilla -- Corporate Communications at with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. She will send the registration details via email upon receipt of the above information.
"In contrast to the passive fixed Internet, users in the mobile environment are demanding personalized, localized, and timely access to content and services," notes Iadarola. "As operators search for new types of products and services to leverage network investments, LBS has emerged as an ample opportunity to provide a means of differentiation, a way to build customer loyalty, and a new revenue stream in the increasingly competitive mobile environment."
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. While serving clientele including Global 1000 companies, emerging companies, and the investment community, Frost & Sullivan's comprehensive industry coverage includes a unique global perspective that combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com/.
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