Augmented Reality on the Mobile to Generate $732 million by 2014, Driven by Mobile Apps
Written by Juniper Research
Tuesday, 24 November 2009
Augmented Reality on the Mobile to Generate $732 million by
2014, Driven by Mobile Apps and Mobile Advertising, according to
Juniper Research
HAMPSHIRE, UK: 24th November, 2009 -- A new
report from Juniper Research has found that the market for mobile
augmented reality (AR) services is expected to reach $732 million by
2014, with revenues derived from a combination of paid-for app
downloads, subscription based services and advertising.
The Mobile Augmented Reality report
found that annual revenues from AR are unlikely to exceed even $2
million during 2010, due to the fact that only a small minority of smartphones
will be AR-enabled. However, this proportion will rise dramatically in
the medium term, the result of increasing adoption of Android handsets
and iPhones, along with greater deployment of AR enablers such as
digital compasses and accelerometers by other leading vendors.
Although initial service adoption will be driven by AR location-based search, Juniper Research
expects the first substantial revenues to be derived from AR-enabled
games, bolstered by revenues from mobile enterprise solutions from
2012-3 onwards. Meanwhile, AR advertising is expected to be
increasingly attractive to brands and retailers as the potential user
base increases, with AR ad networks able to charge higher CPC and CPM
rates because of location relevance.
However, the report cautioned that while AR
geotagging presents a wealth of opportunities, providers and enablers
must carefully consider the potential legal implications of enabling
such services. According to report author Dr Windsor Holden, “The
problem is that the embryonic nature of the technology means that we
have no legal or regulatory framework in place which specifically
covers augmented reality. For example, can a house-owner legitimately
demand that a geotag of his or her property be removed? Would that
third party require prior permission before creating a tag?”
Other findings include:
• Incremental revenues from
subscriptions, upsold content and licences will together comprise the
largest AR revenue stream by 2014, overhauling point of sale revenues
• 350 million handsets expected to be AR enabled by 2014
Juniper Research assesses the current and future
status of mobile augmented reality based on interviews, case studies
and analysis from representatives of some of the leading organisations
in this bleeding edge industry.
Mobile Augmented Reality whitepaper and further
details of the study ‘Mobile Augmented Reality: Forecasts, Applications
& Opportunity Appraisal 2009-2014’ can be freely downloaded from
the Juniper website.
Please also see attached for whitepaper ‘Mobile Augmented Reality ~ A whole new world’
of which you are welcome to offer to your readers as a free download…
this whitepaper is a sample from the new mobile augmented reality
report published globally today…
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