GeoVector Launches Innovative Directional Search Application for Smartphones in the US
Written by GeoVector
Tuesday, 22 September 2009
New Technology for iPhone 3GS and Android-powered Devices Offers an Entirely New Way to Use your Smartphone.
GeoVector World Surfer Enables Mobile Users to "Surf The Whole Wide World."
San Francisco - GeoVector Corporation, inventor and developer of mobile technology
linking digital information with real-world places, has launched its
directional search and pointing application for mobile phones.
GeoVector World SurferTM is now available for download from the Apple
iTunes App Store for AT&T customers with the iPhone 3GS, and
Android Market for the T-Mobile G1 with GoogleTM and the T-Mobile
myTouch 3GTM with GoogleT. World Surfer is available for Sprint
customers using the recently-announced HTC Hero and will be available
on future Android-powered devices.
Developed for compass-enabled GPS smartphones, World Surfer allows
users to point their phones in a particular direction to search for
retailers, restaurants and other points of interest.
Through GeoVector's pointing technology, World Surfer users can "Click
on the Real Worldr" with their phones to access information, similar to
the way computer users navigate their desktop with a mouse.
GeoVector, in partnership with NEC and Mapion, has provided services
based on this technology throughout Japan since 2006. Building upon
experience gained by delivering this service in Japan, GeoVector has
designed a directionally-filtered location browser which helps users
simply and efficiently zero in on places in the real world which
interest them.
After rapidly locating a point of interest, World Surfer users can
visit the location's website, get reviews, place a phone call, check
for pictures or YouTubeT videos, search Google, see the location on a
map and be guided there using an interactive arrow. They can also
bookmark their favorite spots, hotel or parking garage to return easily
after a day's exploring. Users can even search for nearby restrooms.
"Other local search applications
present the user with a fog of information. World Surfer totally
avoids that fog, providing just the information users seek - quickly,
reliably 24/7," explains John Ellenby, GeoVector's CEO.
Initial US content channels for World Surfer include Google, Microsoft
Bing, Yahoo! Local, Wikipedia, Papa John's International, Inc. pizza
restaurants and a convenient Starbucks coffee tracker. GeoVector's
open platform supports third-party plug-in content channels and API
documentation is available for developers.
Users can learn more about World Surfer at http://www.gvworldsurfer.com.
World Surfer provides new opportunities for location-based promotions
to mobile consumers. "Our pointing interface and multi-channel content
is perfect for delivering user-requested marketing offers at the time
and place where people are most likely to buy," Ellenby explained.
"Several national and international retail and restaurant chains are
currently in discussion with GeoVector to reach out to their customers
using World Surfer."
GeoVector World Surfer's design and fully-redundant delivery
infrastructure provides pedestrians with an indispensable service for
use in their neighborhoods and when exploring new territories.
About GeoVector
GeoVector, headquartered in San Francisco, has been inventing,
developing and fielding innovative pointing and augmented reality
capabilities for mobile devices since 1991. GeoVector services have
been offered commercially country-wide in Japan since 2006.
GeoVector's patented geospatial search engine technology enables
augmented reality applications and allows mobile web services to be
attached to any object or location and launched simply by pointing with
a mobile device. Please visit http://www.geovector.com.
(GeoVectorr, Click on the Real Worldr, World SurferT and Surf The
Whole Wide WorldT are trademarks of GeoVector Corporation. All other
marks belong to their respective owners.)
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