Real-time Interactive Content Streams Before, During, and After Each Call - Creating Dynamic New Mobile Call Experiences

  
SAN DIEGO, Sept. 22 -- DEMOfall 09 -- CallSpark, "the call experience company," announced today a new mobile technology that completely transforms traditional voice conversations into rich, interactive experiences with real-time data from the social and business cloud. In both business and personal phone calls, CallSpark delivers real-time content from social networks, location-based search, reviews and listed public information before, during, and after every call.

"CallSpark is doing for phone calls what Google did for Web sites, by enabling people to quickly find accurate information in the context of a phone call," said Chris Shipley, Executive Producer of the DEMO Conferences. "Now you can act on the information you've found by making a call and receiving real-time, relevant information during the call. CallSpark turbocharges every call, really putting the 'smarts' into smartphones."

CallSpark's patent-pending technology can be seen at booth #15 during DEMO. CallSpark will be available soon for free to Apple iPhone users via the iPhone App Store, www.itunes.com/appstore/, and via the mobile Web for Android, Blackberry, and Palm Pre at m.callspark.com. CallSpark is also announcing its CallSpark Developer Network (CDN). Developers interested in creating custom RingPages(TM) can get more information at www.callspark.com.

Transforming Your Mobile Experience Before, During, and After Each Call
Current dialers only allow you to search your on-device address book, and if you need to search for information out in the cloud, you're required to use other applications. With CallSpark as a single point of access, users can now search and dial from both on and off device data sources including private contacts such as Outlook, social and shared contacts like Facebook and Twitter, as well as information from public directories like Yelp and Yellow Pages. CallSpark integrates these multiple search tasks into a single, easy-to-use, content and cloud-powered dialing solution, resulting in an optimal search and dialing experience.

Before and during a call, you can receive the latest social updates on a friend or colleague, and view dynamic information about a merchant or client. Once off a call, you can update sales information on Salesforce.com. With every call, CallSpark makes it easier to find, connect, engage, and follow-up with friends and businesses and even makes purchases faster and more dynamic.


Pre-Call

    * CallSpark's "Social Dialing" and "Keyword Dialing" deliver faster, smarter calls. Search and dial from multiple data sources including private (e.g., Outlook, Gmail, Salesforce.com), social networks (e.g., Facebook, Twitter, LinkedIn), and public (e.g., Yelp, White Pages)--connecting your address book to information in the cloud.
    * Proprietary CallRank(TM) service uses location-based results and individual and group call history, enabling you to find what you're looking for in a fraction of the time.
    * Whether viewing a friend's Tweet or a local restaurant menu, CallSpark allows you to be fully informed about the person or business you are calling before you make a call.


During-the-Call

    * Receive real-time data from the cloud about friends and businesses you are calling, including full Salesforce.com contact and lead information for business contacts and social networking data for friends directly on your smartphone screen.
    * RingPages(TM) for individuals can be customized so you can control what other people see when they call you with social networking updates from sites like Facebook, Twitter, and LinkedIn displayed directly on the smartphone screen.
    * Customized RingPages(TM) for businesses goes beyond simple listings, providing immediate mash ups for mobile, including location, time, etc.


Post-Call

    * Log your sales calls into your Salesforce.com account.

"CallSpark's keyword dialing is all you will ever need - your one access point - to quickly call any phone number you seek. You will never need to open a separate application or search the Internet, or dial 411 to find a number again. Simply dial by keyword or description, and CallSpark finds any phone number you want anywhere in the world, in an instant. Our unique RingPages(TM) takes it to the next level by providing a rich, interactive contact page for individuals and businesses whenever you call their number," said Wendell Brown, CEO and co-founder of CallSpark, Inc. "By combining traditional voice calling with real-time content from the cloud, we turn a flat legacy voice-only call into a rich, engaging, dynamic call experience."

CallSpark is actively working with carriers to bring the functionality and incremental revenue stream enabled by its platform to the carriers' customer base. Please contact us at for more information.

Pricing and Availability

CallSpark will be available soon on the iPhone as a free download from the iPhone App Store, and available for other platforms, including Blackberry, Android, and Palm Pre, at m.callspark.com.

About CallSpark

Based in San Francisco, CA, CallSpark was founded in 2009. CallSpark is "the call experience" company" igniting all your personal and business conversations with rich information and interactivity. CallSpark's keyword dialing allows users to type in keywords or the first few characters and get results in real time. Its proprietary CallRank(TM) service leverages the latest in location-based search. With real-time integrated data from multiples sources--Facebook to Salesforce.com, Twitter to White Pages--every call is now richer, more efficient, and more fun. So get CallSpark and transform your mobile experience. For more information, visit www.callspark.com.

About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.