GyPSii the leading mobile
lifestyle and social networking application, announced today its launch on
Android.
Owners of Android-powered mobile
phones can now access GyPSii to create, share and search ‘geo-tagged’ content in
real-time with friends and the GyPSii community at large.
The Android launch represents a
significant success for GyPSii (GeoSentric Oyj, NASDAQ OMX: GEO1V) as it makes
the application available to a rapidly expanding segment of prospective users,
many of whom fall into the target demographic for early adoption.
GyPSii, also available on
Java-based phones, allows users to place and map Points of Interest (POIs) with
their handheld devices to generate location-based content and also to access the
content of their friends and other members of the GyPSii community. GyPSii
packages all the benefits of the social web, location functionality, the mobile
web, multimedia and UGC (user generated content) into a comprehensive
application for an active in-the-know lifestyle.
Still a nascent platform, Android
is poised to capture market share rapidly; GyPSii management expects early
availability to drive adoption and foster adaptation of the application as more
people choose Android-based phones (such as the G1, G2 and T-Mobile Pulse) for
their mobile communication, data and Internet requirements.
Using GyPSii on their Android
phone, the end-user can not only locate their friends and fellow GyPSii members,
but most importantly connect with their surroundings in new and innovative ways,
by accessing information on nearby Places. In addition, they can use their phone
to create their own location-specific Places to share with other members of the
GyPSii community.
Similar to HTML-based platforms,
GyPSii for Android is an innovative use of hybrid technologies. It easily
integrates with a device’s native hardware capabilities (such as a camera, GPS
connectivity and other input data capabilities), while being flexible enough for
handset makers and mobile operators to co-brand the look and feel of the user
interface, and also add supplemental third party content - quickly and
efficiently, according to the operators’ own specific needs and the needs of
their subscribers.
With the addition of Android
support, GyPSii now runs on all eight leading mobile operating systems – not
only Android, but also Java-based phones, Symbian S60 and S40, BlackBerry, the
iPhone, Windows Mobile and MID notebooks as well – and is compatible with more
than 350 devices worldwide.
GyPSii for Android is now
available for download directly from the Google mobile apps store (m.google.com)
and independent mobile download site GetJar (www.getjar.com).
Quotes
“Android-based
phones are already some of the hottest mobile devices on the market and, with
our support for the platform, GyPSii is well-positioned to take advantage of
consumers’ appetite for these devices - now and into the future,” said Dan
Harple, GypSii’s CEO and Executive Chairman.
“Launching on
Android is an important continuation of our global distribution strategy,
working with partners across multiple channels to drive large-scale consumer
adoption and align GyPSii with the needs of the global social networking
market.”
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