Communology develops solution for mobile micro services and context-based mobile advertising
Written by Communology
Tuesday, 04 August 2009
Pan-European development project uService: in the future, anyone will
be able to offer services via the cell phone. The mobile communications
industry is gearing up for the "super prosumer era"
Cologne, Germany; August 4, 2009: Communology, a German software vendor that specializes in mobile communications applications, will develop a solution for user-generated mobile services and context-based mobile advertising as a part of uService, a pan-European development project. The project envisions a new type of global-spanning, user-driven network of dynamic services and contents. It plans to enable private and business users to easily offer mobile micro services and contents for their community (their own contacts or members of a social network).
Examples of such services might include organizing a jogging group for like-minded athletes or a soccer fan club. Other applications could be an exchange where travellers offer and look for rides and private accommodations, or mobile multimedia services such as the creation of a virtual DJ's playlist using the pooled music content on the cell phones of people at a party.
The mobile micro services will be designed to take the user's context into account. In addition to information on the user's location, it will also be possible to incorporate data on user behavior and preferences. Even such sensor data as the outside temperature or pulse frequency could be included, for applications in the field of health monitoring or personal fitness coaching, for example.
In order to create, control and update specific services with Smartphones, Communology will create prototypes for client-software applications with pre-configured, basic functions. Plans include such service templates as "Organize a meeting" or "Buy and Sell". Thanks to intuitive user guidance, even the technically inexperienced will also be able to create and manage micro services while they're underway.
The service infrastructure and the services themselves will be paid for by advertising, for which Communology will provide a mobile advertising solution. Plans focus on an end-to-end infrastructure, which covers the client as well as the server functions, including the business logic. The Communology ad-serving solution will not only enable a wide variety of different forms of advertising (mobile banners, text ads, coupons, videos, etc.), it will also allow a context-based approach to precisely target individual consumers. In addition to location-based data, the context will also include information gained from the use of the service itself, voluntary information, such as preferences and interests as well as consumer profile information based on market research data about specific cell phone models.
The industry is gearing up for the super prosumer era
The project uService is based on the development of the internet user from a passive consumer to a prosumer (producer and consumer) and right on up to a super prosumer (producer, provider and consumer). The acronym stands for Ubiquitous Service Infrastructure for the Mobile Super Prosumer.
"The data traffic created by user-generated content such as postings on blogs and Twitter, ratings on recommended web pages or profile texts in social networks is moving more and more towards mobile communications networks. And as the next step in the development, users will not only be generating contents, they will be creating mobile services as well. This presents enormous potential to the entire industry," commented Thomas Kähler, CEO at Communology. "We are proud to be working alongside many renowned companies, research institutes and universities on the infrastructure for the super prosumer era."
Pan-European project
uService is a project sponsored by the EUREKA Cluster Program ITEA 2, a strategic pan-European program for advanced pre-competitive R&D in software for Software-intensive Systems and Services (SiS). Companies, research facilities and universities in Austria, Finland, Germany, Spain and Turkey are involved in the project. For more information on ITEA 2, go to: http://www.itea2.org
About Communology
Communology (Cologne, Germany) operates worldwide as a specialist in rich-media mobile communication applications. The company develops sophisticated mobile client software for individual customer requirements and a broad range of platforms such as Java, Symbian, Windows Mobile and Android. The company also provides test environments for the quality assurance of software components in mobile devices. Communology customers include AT&T, T-Mobile, Vodafone, Nokia, and Sony Ericsson.
You can find more information at www.communology.com.
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