CSR and SiRF combine to launch a new era of connectivity and location
Written by CSR
Tuesday, 30 June 2009
CAMBRIDGE, UK & SAN JOSE, Calif.-- CSR plc (`CSR') and SiRF
Technology Holdings Inc, ('SiRF') on Friday 26 June completed the
merger between SiRF and a wholly owned subsidiary of CSR, creating a
leading pure play provider of connectivity and location platforms and a
company with the scale, technology and strategy to enable its customers
to address the exciting and emerging opportunities in mobile markets
The merger yields an enlarged development team, a strong IP portfolio, and a broad base of market leading customers. Customers of the enlarged CSR group will be able to deliver new user experiences of connectivity and location technologies in a diverse range of devices such as mobile phones, personal navigation devices, in-car navigation and telematics systems, laptop and netbook PCs, mobile internet devices, digital cameras, gaming machines, cellular accessories, and consumer electronic devices.
Joep van Beurden, CEO of CSR said, "In bringing together the combined capabilities and broad range of CSR and SiRF technologies and platforms, we have created a new force in the industry and a world class organisation with the commercial, technical and operational scale to build on CSR and SiRF's existing customer relationships and deliver the next generation of connectivity and location enabled products.
"Our strategic goal is to address the existing and emerging needs of our combined customer base for connectivity and location technologies. The potential applications and benefits to the end user of connectivity plus location are only just starting to open up, and these exciting new opportunities will be driven by our unique combination of leading location technologies and connectivity solutions."
"CSR and SiRF have a shared vision of using innovation to bring the benefits of wireless connectivity and location to mainstream consumers and enterprises and to enable new and exciting user experiences", commented Kanwar Chadha, co- founder of SiRF and newly appointed board member and Chief Marketing Officer of CSR. "We believe that through this merger, our customers and consumers will derive benefits from a much stronger player whose focus is on delivering best in class connectivity and location platforms."
"Technology innovation represents the foundation for both CSR's and SiRF's success in the market place," said James Collier, co-founder, board member and Chief Technology Officer of CSR. "We look forward to combining the complementary expertise of our teams to take innovation to the next level in our multifunction radio and system platforms to address emerging customer and market needs."
For CSR's customers, the merger with SiRF means CSR's Connectivity Centre products are augmented by GPS technologies that are well respected and enjoy widespread adoption. SiRF brings to CSR a strong IP portfolio in GPS and assisted GPS (A-GPS), dead reckoning and location centric platforms.
SiRF's customers benefit from enhancements to SiRF's Location Platforms, with CSR's Connectivity Centre capabilities and strategy of Smart Integration delivering industry leading performance, low cost and small size.
The enlarged CSR group will have its global headquarters in Cambridge, UK, with SiRF's headquarters in San Jose, California becoming CSR's US headquarters. The combined CSR group enters the prestigious list of the world's top 10 fabless semiconductor companies, with an enviable combined customer list including six of the top seven handset manufacturers, the top five personal navigation device makers, the top two automotive telematics suppliers, and other leading auto and consumer electronics providers.
About CSR
CSR is a leading provider of multifunction connectivity and location platforms. CSR's technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR's Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR's Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.
CSR's technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Nokia Dev Summit - Join us in San Francisco, a center of mobile application development,
for two days packed with technical and business sessions, hands-on
coding labs, demos, and networking opportunities. San Fran June 9-10, 2010
The Location Business Summit,
being held on April 28th-29th in Amsterdam - The largest location
conference in Europe features an unrivalled speaker line-up with
executives never seen at a LBS event before. This epic list of 50+
speakers includes the advertising agencies, brand names and mobile
operators the industry demands - Quote 'LBSzone' and register before
March 12th to claim a $350 discount
SocialTech 2010 - SocialTech
2010 brings together the visionaries and experts who are using the
power of social media to transform the way that B2B technology
companies market their products and services. March 25, 2010, San Jose,
CA
The NAVTEQ 2010 Global LBS Challenge Awards Ceremony
will be held during Ignite at O'Reilly Where 2.0. Be among the first to
hear as NAVTEQ announces the winners for the North America region.
Participants will be competing for a global prize pool of $10 million
and growing by showcasing pre-commercial location-enabled apps using
NAVTEQ map data & products. March 30, 2010, during Ignite Where,
7:30pm - 9:00pm, at the Marriott San Jose, CA
WHERE2.0 2010
- Now in its sixth year, the Where 2.0 Conference is where the
grassroots and leading edge developers building location-aware
technology intersect with the businesses and entrepreneurs seeking out
location apps, platforms, and hardware to gain a competitive edge. For
15% use Discount Code: whr10lbs
