T-Mobile USA Unveils the T-Mobile myTouch 3G with Google Featuring Personalization Front and Center
Written by LBSzone
Tuesday, 23 June 2009
T-Mobile and Google Partner Again to
Deliver a New Android-Powered Wireless Experience; T-Mobile USA
Customers Can Pre-Order Beginning July 8
BELLEVUE, Wash.-- T-Mobile USA, Inc. today announced the upcoming availability of the
T-Mobile® myTouch 3G, the highly anticipated
follow-up to the T-Mobile G1, the worlds first Android powered device. T-Mobile myTouch 3G boasts a sleek look and contoured
feel, plus an array of new features that builds on its popular
predecessor. A touch-screen display with virtual keyboard is built into
a slim, smooth and lightweight design.
myTouch empowers users to simply create a unique, individualized
wireless phone and experience. With the ability to richly customize
menus, wallpapers, icons and more, thousands of Android Market
applications to choose from, plus themes and skins that let customers
express their style on the inside and outside, myTouch can evolve to
become a virtual extension of oneself. Adding to its refined aesthetics
and customization options, myTouch will come in three colors black,
white and a distinctive merlot.
T-Mobile myTouch 3G puts you first, so you can create a mobile
experience that is truly your own, said Denny Marie Post, chief
marketing officer, T-Mobile USA. Theres no cookie-cutter approach to
myTouch. Inside and out, there are boundless possibilities for
personalization so you can put your personal touch on the phone and make
it uniquely yours.
In addition to the virtually endless ways to personalize myTouch, plus
its deep integration of Google services and the latest Android software,
T-Mobile myTouch customers will enjoy access to new applications that
enhance their mobile lives. One such application, and at the heart of
myTouch, is Sherpa. Created by Geodelic, Sherpa features
GENIE (Geodelic ENgine for Interest Evaluation), a learning engine that
automatically customizes itself to the users preferences. Through
behavior and user feedback, the application learns a persons likes and
dislikes, prioritizing recommended retailers, restaurants and
attractions. Seamlessly blending behavior recognition, a recommendation
engine and location relevant information, this combination of learning
is exclusive to Sherpa and unlike any experience currently on the market.
Now more than ever, customers are regularly accessing mobile
applications that enhance their personal interests. Through the power of
location and social discovery, T-Mobile is working closely with Google
and developers like Geodelic to create experiences that are as unique as
each person using it, said Cole Brodman, chief technology and
innovation officer, T-Mobile USA. So wherever you are and whatever your
passion music, marathons, movies and more myTouch is the phone for
you.
Today, thousands of applications are available on Android Market ranging
from games to location-based social networks to on-the-go shopping.
Whether its a marathon runner who downloads the Cardio Trainer
application or a music buff who lives by his or her Imeem application,
myTouch customers can find and download unique applications to expand
and personalize their phone to fit their precise interests and lifestyle.
The G1 was highly successful and captured the imagination of thousands
of developers as the first Android-powered phone, said Andy Rubin, vice
president, mobile platforms at Google. With myTouch, T-Mobile is poised
to capture the imagination of consumers everywhere, and by expanding the
availability and appeal of Android-based devices, theyre giving
developers a bigger market for the next wave of killer Android
applications.
Designed by HTC, myTouch features a 3.2-inch HVGA touch-screen display
and virtual keyboard, which orients automatically from portrait to
landscape mode in most applications. It also features a 3.2-megapixel
camera, a music player with a pre-installed 4GB microSD memory card, and
enhanced video capabilities to make it easy for users to record and
share pictures and videos, whether via e-mail, MMS or one-click upload
to sites such as YouTube and Picasa. The
devices powerful mobile Web experience is supported by fast data speeds
via Wi-Fi and T-Mobiles 3G network.
With myTouch, HTC and T-Mobile are delivering not just a new phone, but
the ability to create a uniquely personal product experience on top of a
remarkably strong feature set, said Jason Mackenzie, vice president of
HTC America.
myTouch features multitasking capabilities and one-touch access to the
Google services that millions use every day including Google Search by voice, Google Maps with Street View, YouTube and Picasa. It also provides easy access to both personal
and corporate e-mail, including support for Exchange, Gmail and most other POP3 and IMAP e-mail services as well as synchronization
with Google contacts and calendars. It also combines instant messaging
support for Google Talk, as well as AOL®, Yahoo!
Messenger® and Windows Live Messenger. In addition, users can
pull down the windowshade notification bar by dragging their finger down
from the top of the screen, easily displaying message previews and other
convenient at-a-glance notifications depending on the personalized
applications users download.
Pricing and Availability
myTouch will be available to pre-order for current T-Mobile customers
starting July 8 for $199.99 with a two-year agreement*;
additional product features and details will be available at that time.
Devices sold through pre-sale will begin shipping in late July, and
national retail availability for myTouch is planned for early August.
Customers can visit http://www.T-MobilemyTouch.com for more information.
*Price may vary depending upon customer upgrade eligibility
requirements. Plus taxes and fees. Qualifying voice and data plans
required. 3G coverage not available everywhere. For information where
T-Mobile 3G service is available or to see T-Mobiles Personal Coverage
Check tool, please visit http://www.T-Mobile.com/Coverage.
Note to Editors in the United States
For photos of the T-Mobile myTouch 3G with Google and other T-Mobile
services and products, please log onto www.TheNewsMarket.com/T-Mobile to preview and request photos. Registration is free of charge to the
media.
myTouch, myTouch 3G, the myTouch design and Sherpa are trademarks of
T-Mobile USA, Google, Android, Android Market, Google Search, Google
Maps, YouTube, Picasa, Gmail, and Google Talk are trademarks of Google
Inc. All other company and product names may be trademarks of the
companies with which they are associated
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of
Deutsche Telekom AGs (NYSE:DT) Mobile Communications Business, and a
wholly owned subsidiary of T-Mobile International, one of the worlds
leading companies in mobile communications. By the end of the first
quarter of 2009, more than 148 million mobile customers were served by
the mobile communication segments of the Deutsche Telekom group 33.2
million by T-Mobile USA all via a common technology platform based on
GSM, the worlds most widely used digital wireless standard. T-Mobiles
innovative wireless products and services help empower people to connect
to those who matter most. Multiple independent research studies continue
to rank T-Mobile among the highest in numerous regions throughout the
U.S. in wireless customer care and call quality. For more information,
please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG.
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