Motorola Deploys Location Based Services for NTT DOCOMO
Written by Motorola
Wednesday, 20 May 2009
TOKYO, May 19 -- Motorola, Inc. (NYSE:MOT) today announced that NTT
DOCOMO, INC., the largest mobile operator in Japan, will deploy
Motorola Mobile Advanced Location System (MALS) to power DOCOMO's new
location based services (LBS).
Motorola MALS will enable DOCOMO to deliver new personalized user experiences to customers and enhance the operator's competitive edge in the international roaming market.
Motorola MALS is an innovative, standards-compliant, end-to-end location-based solution that is designed for low latency, high availability and high accuracy to meet the needs of the next generation of LBS. MALS is compliant with the Open Mobile Alliance (OMA) Secure User Plane Location (SUPL) 1.0 standard, allowing faster and more accurate detection of the position of DOCOMO's users, even when using base stations of overseas carriers in the roaming areas. The services will allow DOCOMO to deliver a new media mobility experience to customers anywhere in Japan or overseas.
By using new location based services with handsets supporting SUPL, DOCOMO's users not only can enjoy the services in Japan, but more importantly, they can utilize other services like digital maps, store locations and navigation assistance while traveling overseas. The services also make many new applications possible, such as pedestrian navigation, to bring highly personalized mobile experiences to users.
"It is DOCOMO's priority to enable great convenience for our customers," said Mitsunobu Komori, managing executive vice president, chief technical officer, member of the Board of Directors and managing director of the R&D Center at NTT DOCOMO. "The deployment of Motorola Mobile Advanced Location System further reinforces our commitment to this effort. Motorola's system has a proven track record in the international market and provides us with the suitable solution for rapid and efficient service deployment. The system has been tested and proven to deliver excellent performance in obtaining position data and detecting location."
Motorola MALS detects the user's location by calculating reference positions provided by mobile networks and GPS satellites. The system is supported by the Gateway Mobile Location Center (GMLC), which makes the most effective use of Assisted-GPS (A-GPS) to reduce measuring time and improve accuracy compared to the conventional standalone GPS.
"This new deployment proves that NTT DOCOMO has confidence in Motorola and values our optimal mobile solutions and leadership in advanced wireless technologies and applications services," said Joe Cozzolino, senior vice president and general manager, Home & Networks Mobility, Motorola EMEA & Asia Pacific. "Motorola is committed to providing operators with fully integrated and customizable mobile application solutions that enable them to deliver personalized media experiences to consumers. We are pleased to help DOCOMO drive its value-added services by using our expertise fostered through working with leading operators globally."
With world-class experience, Motorola is able to design, deploy and integrate complex and demanding end-to-end solutions, enabling operators to offer the latest technology and innovative applications to their customers.
About NTT DOCOMO
NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 54 million customers in Japan, including 48 million using i-mode(TM), the world's most popular mobile e-mail/Internet platform, and 49 million using FOMA(TM), the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com.
FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and other countries. FOMA service is only available in Japan.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE:MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
expected, speculation and blogging is rampant with many stories and
pseudo "reviews" coming out, many of them touting the next "iPad
killer".
Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
workers who would benefit from mobile applications. Not only checking in
to work sites, but keeping a record of the work done
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
Techvibes, mobile usage is soaring, in particular, the smartphone
segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
Nike+ GPS App- for sports tracking, recording and sharing
Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
