Gothenburg, Sweden April 2, 2009: Appello Systems, a leader in online mobile navigation and M-Tel, Bulgaria's leading telecom operator establish partnership around mobile mapping, local search and GPS navigation.

M-Tel launches "M-Tel NAVIGATOR", a new mobile service based on Appello's multiple award-winning GPS navigation platform WISEPILOTr.

"We at Appello are excited about our partnership with M-Tel, Bulgaria's leading telecom operator. Through our extensive knowledge within mobile navigation and M-Tel's strong local presence we have jointly created a unique tailor made solution for their customers based on our award-winning WISEPILOTr platform." says Leif Sundström, Vice President and General Sales Director at Appello. "M-Tel is a perfect partner for us with their recognised brand and their leading position in Bulgaria." continues Mr Sundström.

 M-Tel NAVIGATOR offers M-Tel's customers an easy to use local search, mapping and voice guided turn-by-turn navigation solution. It can be used in any vehicle or while walking, comparable to in-vehicle navigation systems and personal navigation devices (PNDs). It is a mobile application that will help you find information needed in both your personal and professional life. Finding people and businesses, discovering nearby restaurants and hotels, navigation with 3D maps and voice instructions are just a few clicks away on your mobile phone. Weather and wind forecasts and automatic trip report function also connected to a unique web portal community. Maps and content and services are updated automatically and at no additional charge and the solution will be pre-installed on selected GPS-enabled handsets and a free test period is offered to all end-users.

 Evgeni Karakanovski, Marketing Director at M-Tel: "As the innovations leader on the telecom market in Bulgaria, Mobiltel offers the most modern technological solutions. It is very important for us to offer our customers a rich product range, localised to our market needs and compatible with a large number of mobile phones. By using Appello's platform we get immediate access to a leading product and the ability to create a user-friendly and uniform experience. With the know-how and experience of Appello we have efficiently created a tailored mobile service for M-Tel and our customers. We see the timing of this product launch as perfect as all major handset manufacturers have introduced GPS-enabled handsets".


About Appello and Wisepilot
Appello the leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators, handset manufacturers and enterprise customers. Appello has developed WISEPILOTr a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of the largest mobile network operators, mobile phone manufacturers, telecom distributors, web portals, directory service providers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.

 For more information, visit www.appello.se | www.wisepilot.com


About Mobiltel Bulgaria

Mobiltel is the national market leader with 50% market share. With more than 5.4 million customers it is the biggest telecommunications network in Bulgaria and one of the most successful mobile operators in Europe. Mobiltel demonstrated its leadership in innovations and quality with the launch of EDGE technology in the first quarter of 2005 and the technical start of the UMTS network in September 2005. Mobiltel became the first 3G mobile operator in Bulgaria after launching commercially UMTS at the beginning of March 2006, at the same time introducing high-speed turbo HSDPA in Bulgaria as the fifth operator in the world. At the end of 2006 the company completed its own fiber optic ring and significantly increased its data transfer speed and traffic security.

In July 2007, Mobiltel became the first in Bulgaria to offer HSDPA 7.2 and HSUPA. This way Bulgaria became the fourth country in the world to offer its clients the high-speed upload technology.

In July 2005 Mobiltel joined the mobilkom austria group, the mobile communication segment of Telekom Austria Group, comprising the Austrian mobilkom austria, Vipnet (Croatia), Si.mobil (Slovenia), mobilkom liechtenstein (Liechtenstein), Mobiltel (Bulgaria), Vip mobile (Serbia),  Vip operator (Macedonia) and the latest acquisition, Velcom (Belarus). More than 8,000 employees serve 17.8 million customers.

 
For more information, visit www.mtel.bg