Winners to be revealed at awards ceremony during CTIA Wireless 2009 in Las Vegas 

Chicago - March 26, 2009 - NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions (LBS), announces the finalists of the Americas edition of the NAVTEQ Global LBS Challenge. The Global LBS Challenge is a world-wide developer competition which invites developers to build and submit original, pre-commercialised mobile applications using dynamic positioning technology and NAVTEQr maps.

Fourteen contestants have now been selected to move on to Final Judging in Americas and the winners will be announced during an awards ceremony on April 2, 2009 during CTIA Wireless 2009 in Las Vegas. The awards ceremony is open to all CTIA attendees and will also be broadcast live online at www.LBSChallenge.com. The finalists, by category, for NAVTEQ Global LBS Challenge - The Americas include:

Content

·         CellSoul, Inc: Azinfo by CellSoul is a mosque-locator and a location-based timings calculator for Muslim prayers.

·         Loci Smart, LLC: Loci Smart provides localised and personalised content, ads, maps and directions to users based on profile preferences..

·         Yojo Mobile, Inc: Yojo Mama finds parents what they need, when and where they need it most.

Enterprise category

·         Duzine.com LLC: GR8USEDCAR's mission is to help consumers identify, locate and negotiate the purchase of a great used car.

·         Lightpole: Trulia is a real estate search application that allows users to obtain real estate information whenever, however they need and wherever they are.

·         T+1 Solutions: Taxi4me on your phone will get you the best and trusted taxi service for your desired trip, in your home town or when travelling.

Entertainment & Leisure

·         Creativity Software: Rough Guides Mobile Travel Guide is a location aware city guide with User Generated content and social networking features.

·         Cutlass: Hollywood-USA is a GPS tour guide to movie locations nearest you and includes RSS news feeds from The Hollywood Reporter and social networked Make-a-Scene.

Navigation

·       Gowrabattini, Inc: Where is My Car helps you to never wander for a parked car - park the car, set the location, navigate back to the car.

·       TrafficZag, Inc: Traffic Share facilitates location of traffic events such as accidents among commuters.

·       Urban Mapping, Inc: URBANWARE Parking provides drivers with accurate and timely off-street parking information that can be incorporated into LBS applications.

Social Networking category

·         Colombia Games: ToGetThere allows people that want to share a ride to create a trustful community that helps to save the earth by traveling together.

·         Dial Plus Inc: DialPlus enhances the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before, during and after the call is over.

·         HS Latin America: Dimdix uses location social networking to track your friends and meet people around you.

 

"Now in its sixth year, the Global LBS Challenge continues to drive innovation in the LBS space and surface new, creative, pre-commercialised LBS applications and the talented developers behind them," comments Marc Naddell, vice president, partner & developer programs, NAVTEQ. "NAVTEQ has once again secured an impressive line-up of official judges, all of whom have vast experience in evaluating applications and solutions for go-to-market channels, and reflecting the diverse value chains where NAVTEQ's professional grade maps have created such powerful solutions."

Final Judging will take place on Tuesday, March 31, 2009 in Las Vegas. The panel of judges includes:

·         Claudia Knop, Associate Director, LBS/Mobile Apps, AT&T Mobility

·         Mark Mosiniak, Director of Business Development, Best Buy

·         Marios Zenios, Vice President, Connectivity and Infotainment, Chrysler LLC

·         Tom Owen, Vice President, Wireless Business Development, deCarta

·         Pankaj Kedia, Director, Global Ecosystems Programs, Mobile Internet Devices, Intel

·         Lori Schwartz, SVP and Director, IPG Emerging Media Lab

·         Stephen Jemente, Product Manager, Location Based Services, Metro PCS

·         Marc Kleinmaier, Business Development Manager, LBS, Nokia

·         ByongJoo Kwak, Manager, Content Planning Group, Samsung

·         Bill Maggs, Director and Head of Developer & Partner Engagements, North America, Sony Ericsson

·         Ramon Rodriguez Matte, Head of Mobile Business, Telefónica USA

·         Kristi Crum, Director of Communication Products, Verizon

·         Bob Upham, Director, Business Development, Yahoo! Geo Technologies