Addictive Mobility Creates GPS Location-Enabled iPhone Application for Toyota
Written by Addictive Mobility
Tuesday, 17 March 2009
TORONTO, ON - March 17, 2009 - Addictive Mobility has created an iPhone
application for Toyota that combines GPS technology with a
user-friendly interface that provides a unique tool for Toyota
customers and iPhone users alike.
The Toyota Quick Drive Home application maps out the nearest Canadian Toyota dealerships closest to the user. The user can then pick which dealership they would like to visit, and with a touch of the screen, the application guides the user with turn-by-turn directions and a overall map view of the journey.
In the "GPS Speed Dial" feature, users can store custom locations in the such as Home, Workplace or other points of interest. Directions are provided to such stored points of interest based on the current location.
The brand now has an application on the AppStore platform which boasts the most current technology available on the iPhone and can be accessed not only by the iPhone 3G, but first generation iPhones and iPod Touch devices as well (provided there is a WiFi connection).
The Toyota Quick Drive Home application can be downloaded from Apple Inc.'s AppStore and has already seen tremendous numbers in downloads and users. Addictive Mobility CEO Nussar Ahmad says, "I am excited to see the evolution from text to mobile web to applications, and what better device than the iPhone to power it."
A mobile site was also developed for the launch of the new Toyota Venza at venza.mobi.
The bilingual site allows users to find a dealer based on listings by city and province, and also details the car's interior and exterior features, a photo gallery and a Send a Reminder feature to learn more.
Addictive Mobility has been able to power Toyota's mobile initiative by getting the brand into the mobile sphere with a .mobi site as well as an iPhone application that is fun and interactive for users.
This production was created in conjuction with Saatchi & Saatchi Canada.
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