NAVTEQ Global LBS Challenge Award Ceremony, NAVTEQ Discover Cities, NAVTEQ Traffic, Dynamic POI Content and NAVTEQ Network for Developers Featured

    BARCELONA, Spain, Feb. 16 -- Mobile World Congress -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, is showcasing a broad scope of cutting-edge content and technology in a range of mapping solutions and devices at the 2009 Mobile World Congress in Barcelona (booth #1G45, Hall 1). The booth features two distinct demonstration areas: NAVTEQ products and services, including a pedestrian navigation area featuring brand name devices and navigation systems powered by NAVTEQ Discover Cities(TM); and a customer zone showcasing the latest built-in and mobile navigation offerings from five major mobile navigation players. 

 
    -- NAVTEQ Discover Cities: With availability in 86 cities around the world, this product is meeting the demands of a customer base longing to experience navigation outside their cars. NAVTEQ Discover Cities extends the power of the NAVTEQ(R) map with pedestrian-relevant attributes like walkways, pathways, cross-walks, tunnels and other features necessary to optimize routing through pedestrian thoroughfares. In addition, NAVTEQ Discover Cities includes extensive public transit information, which helps navigation systems deliver a variety of route options to users -- including routes entirely on foot, or portions of routes that involve public transit.  Applications from Navitime, Nokia, Networks in Motion, Samsung and Senda, all featuring NAVTEQ Discover Cities, will be displayed at the NAVTEQ booth.

 

    -- NAVTEQ Traffic(TM): NAVTEQ has taken a highly reliable, comprehensive approach to traffic, offering the three types of critical traffic information -- planned incidents, unplanned incidents and flow -- all aggregated from multiple, proven sources and delivered in one feed. Today, NAVTEQ Traffic delivers accurate, robust real-time traffic information to millions of consumers in North America and NAVTEQ is introducing exciting and innovative traffic products to drivers in Europe and around the world. 



    -- Dynamic POI (Points of Interest) Content: These data feeds from NAVTEQ bring the map to life with robust, relevant and real-time information end-users want and need.  The company's dynamic POI content portfolio will include Air Travel Status, and in North America, Fuel Prices and Movie/Event Listings.  Air Travel Status provides information such as flight arrival and departure times, as well as other travel-related information such as overall airport status and airport weather conditions.  These products are designed for quick and flexible integration into location-aware applications and are supported by NAVTEQ's 24x7 technical teams.

 

    -- NAVTEQ LocationPoint(TM) Advertising:  A new mobile location-based advertising service that offers location-aware applications and devices a turnkey approach for subsidizing high value content services. The service enables advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions. Additionally, advertisers are able to proactively promote their locations with interactive targeting of consumers in the vicinity of their storefronts.  For more information on NAVTEQ LocationPoint, please visit www.NN4D.com/LBA.

 

    -- NAVTEQ MapTP Location Portal Solution(TM): The NAVTEQ Map Transfer Protocol (TP) Location Portal Solution is a white-label geospatial web portal solution, incorporating route planning, truly interactive / fast mapping, content integration and search offering a total user experience. NAVTEQ MapTP Location Portal Solution provides access to rich and dynamic NAVTEQ content through a web interface. Both the user interface and functionality are customizable. NAVTEQ MapTP Location Portal Solution is an Internet-centric solution with the ability to integrate with connected mobile devices.

 

    -- NAVTEQ Network for Developers(TM):  Barcelona has also been designated to further extend the reach in the developer and operator community and to present the latest offering of NAVTEQ Network for Developers, a dynamic online web portal and functional tool that provides companies with technical and business support that enables application development. By offering access to an extensive assortment of valuable tools and data, the NAVTEQ Network for Developers site is on the forefront of a connected ecosystem designed to support growth in the next generation of location-based services. By simple web registration, developers benefit from sample NAVTEQ map data and access to industry-leading geospatial tools, online forums, frequently asked questions, e-mail technical support and NAVTEQ leading analysis and proprietary research. For more information or to register visit: www.NN4D.com.

 

    -- Stand Partners: Companies joining the NAVTEQ booth include Clarion, Novasys, PH Informatica, Ubiest and Leaf.

 

    -- NAVTEQ Global LBS Challenge(R): Initiated in 2003, NAVTEQ Global LBS Challenge is the premier event for wireless Location Based Services (LBS) innovation, inviting developers around the world to build innovative, non-commercialized LBS applications that work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ map data. Several key companies in the LBS developer community are working with NAVTEQ to sponsor this year's Global LBS Challenge, bringing with them invaluable resources and opportunities. Sponsoring companies are offering prizes that contribute to a global prize pool of over $5.25 million US (approximately

4 million Euros) in cash, tool and data licenses, and handsets, making the NAVTEQ Global LBS Challenge one of the industry's most rewarding developer competitions. 

 

 

    For the fourth year running, NAVTEQ will host the final judging of the NAVTEQ Global LBS Challenge for EMEA at The Mobile World Congress.  The judging will be held on Sunday 15th February at Poble Espanyol, located next to the venue of the Congress. This year judges include executives from BMW, BT, deCarta, I-Source Gestion, Forum Nokia, Orange Partner, Samsung, Sony Ericsson, T-Mobile International, Telecom Italia, Telefonica/ O2, Vodafone and Wind that will base their final decisions on the following criteria:  commercial viability, unique functionality and features and ease of use.

    The Global LBS Challenge Awards Ceremony will be held on Tuesday 17th February at 16.00h in the City Hall, Poble Espanyol de Montjuic, Avgda Marques de Comillas 13, 08038 Barcelona, Spain. The Nokia "Calling all Innovators" program will take place on the same stage, prior to the LBS Challenge awards, beginning at 15:30h. Poble Espanyol de Montjuic is a five minutes walk from the Mobile World Congress venue (Fira Barcelona) and NAVTEQ shuttles to Poble Espanyol will be available at the shuttle pick-up area outside the Convention Center. Admission is free and the awards program will be followed by a cocktail reception. To confirm your presence to the press event, the NAVTEQ Press contact is Claire Backhurst at

    For more information, visit www.LBSchallenge.com or refer to NAVTEQ's staff on site during the show at the booth 1G45, Hall 1.