SurfKitchen Unveils Vision for Mainstream Adoption of Mobile Internet Applications and Services
Written by SurfKitchen
Monday, 09 February 2009
New Vision Reinforces SurfKitchen's Commitment to Delivering the Optimum User Experience
Reading, UK - 9th February 2009 - SurfKitchen today unveiled its vision for the next generation of mobile Internet platform technology. Mobile data services have evolved from a limited portfolio of content on offer to an increasing variety of mobile Internet applications and services for users to choose from. The SurfKit Mobile Internet Platform is designed to enable Operators to fulfill this demand by providing a compelling retail environment on the device, promoting discovery and intuitive usage.
"The market for mobile Internet services has fundamentally changed over the past two years", said Michel Quazza, chief executive officer, SurfKitchen. "Flat-rate data tariffs, network advancements and the increasing popularity of devices like the iPhone have shifted the operators focus away from enhancing the experience of their walled garden or WAP services and placed it squarely on allowing subscribers to easily find, personalize and use an array of mobile Internet applications and services."
Mobile data services have grown rapidly over the past few years with Chetan Sharma Consulting now estimating that they constitute 20 percent of worldwide operator revenues.* While Informa Telecoms & Media predict that annual data services will more than double from USD 148 billion in 2007 to USD 347 billion in 2013,** usability and discoverability are still presenting challenges.
"The industry is starting to realise the potential of mobile data services, but before they reach the mainstream, it is imperative that the current usability and discoverability challenges are overcome," continued Quazza. "Our vision continues to help operators and their partners address these challenges across their entire device portfolio. To realize and build upon this we have worked closely with our customers to evolve our technology platform to deliver a carrier-class Mobile Internet Platform."
A recent Forrester Research report confirmed the discoverability and usability challenges currently faced by the industry when it found that only 23 percent of mobile Internet users in North America agree that it's easy to find sites on the mobile Internet, and that only 21 percent agree that mobile Internet sites are easy to navigate.***
The SurfKit Mobile Internet Platform is designed to provide a personalized, compelling and intuitive on device experience. The platform provides operators with a sophisticated storefront, application launcher and service creation environment which enhances mobile Internet application/service acquisition and usability across an unrivalled range of feature and smart phones. For more details on the new SurfKit Mobile Internet Platform, please visit http://www.surfkitchen.com
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