Improvements in mobile UI will determine success of navigation services in 2009 says Telmap CEO
Written by Telmap
Friday, 30 January 2009
Telmap sets a new industry standard with launch of Telmap Active Interface - a multi-platform Graphical User Interface engine
London, 29th January, 2009: Telmap, the world leader in mobile
location solutions, today announced the introduction of Telmap Active
Interface - a new Graphical User Interface (GUI) engine that works
across all mobile operating systems currently available on the market.
The development, which is the first of its kind, sees Telmap using a
Lightweight User Interface Toolkit (LWUIT) from Sun Microsystems as the
base technology for the GUI's core elements. This in turn offers users
the first unique cross platform GUI engine to provide the ultimate
experience available on mobile devices.
All future product developments from Telmap will use this new GUI
engine as standard, which will allow Telmap’s products to continually
offer the best and most consistent experience for mobile search,
mapping and navigation to users on all mobile platforms. This
consistent high standard ensures easy porting of graphic elements
amongst different platforms, allowing also weaker mobile platforms to
still provide rich user experience.
"Operators are fast acknowledging the importance of a consistency
in user experience across all devices and services they offer", said
Oren Nissim, CEO of Telmap. "Telmap recognised the importance of
developing such a framework that will easily allow porting of graphic
components across multiple mobile platforms in a standardised manner.
Essentially Telmap aims to raise the bar in mobile user experience with
an appreciation of those specific requirements needed for location
based applications.
Users will enjoy high quality and advance experience from the
animation and animated transition screens to the on-map transparent
floating menus. Users will also see a configurable screen layout for
menus, tabs and dropdown lists as well as a cleaner, more flexible font
effects and screen transitions. The overall effect will create a
cleaner, sharper offering for users.
Telmap's service is already available to millions of consumers
globally and is available in Europe (Orange FT Group, Vodafone, SFR,
The Carphone Warehouse and O2), in North America (AOL MapQuest, Sprint,
ATT), and in Africa (Vodacom).
Telmap will showcase the new Telmap Active Interface at Mobile World Congress in Barcelona next month (Hall 1, stand 1E02)
About Telmap
Telmap is a world leader in Mapping and Navigation Solutions.
Since it was founded in 2000, the company has established a solid
reputation for providing its customers with innovative, value added
navigation solutions that open new business opportunities and generate
new revenue streams. Telmap is the first company to provide a
comprehensive cross-platform solution for mobile phones. The company's
flagship product, Telmap Navigator, enables users to find their
destination quickly and easily by means of pinpoint accurate
turn-by-turn navigation. Telmap's unique solution which also includes a
market leading LBS platform supports Java, Symbian, BREW Windows,
BlackBerry and UIQ devices enables the mobile industry to extend the
reach to new markets and customers. Telmap is the #1 choice of mobile
mapping and navigation solution and its technology has been chosen by
leading industry players Orange FT Group, Vodafone, Vodacom, SFR, O2,
AOL, Pelephone, Carphone Warehouse and more. For more information,
please visit www.telmap.com or http://telmapnavigator.com
Telmap recently won an award for Best Location Based Search at
Visiongain's Mobile Search Awards. This award bears testament to
Telmap's continuing success in mobile search and marks an ongoing
commitment to innovation which will see the company continue to launch
rich mobile search and navigation experiences for mobile users.
In November 2008, Research In Motion (RIM) awarded Telmap the
`Life on BlackBerry' award at the EMEA Alliance Program Innovation
Awards in Monaco, which recognised Telmap for its contribution to the
overall experience when using a BlackBerry device, and ultimately the
product differentiation it has brought to the BlackBerry platform.
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