24 Hours @ Sundance broadcast live via Qik using the Nokia N95 8GB and Nokia N85 handsets
Written by LBSzone
Monday, 19 January 2009
Qik and Katalyst Media Announce 24 Hours @ Sundance With Global
Production Partner Bellrock Media - "24 Hours @ Sundance" is an online
reality show competition, broadcast live from the Sundance Film
Festival via Qik and shot using the Nokia N95 8GB and Nokia N85
handsets.
Live, Online Reality Show Competition, Co-Hosted by Ashton Kutcher and
Kevin Rose, Features Meghan Asha, Matt Marshall, CJ Peters and Irina
Slutsky
REDWOOD CITY, Calif. & HOLLYWOOD--Today, Qik (www.qik.com), the
leading live mobile video streaming platform, and Katalyst Media
(www.katalystfilms.com), an original content production company
co-founded by Ashton Kutcher and Jason Goldberg, announced "24 Hours @
Sundance" (www.24hoursatsundance.com). "24 Hours @ Sundance" is an
online reality show competition, broadcast live from the Sundance Film
Festival via Qik and shot using the Nokia N95 8GB and Nokia N85
handsets. The contest will pit four social media mavens - Meghan Asha,
Matt Marshall, CJ Peters and Irina Slutsky - against one another in a
time-based race to complete a number of challenging tasks. Bellrock
Media (www.bellrockmedia.com), a digital media company backed by the
Japanese entertainment giant Yoshimoto Kogyo, is a global production
partner in this collaboration.
Throughout a 24-hour period, co-hosts Actor/Producer Ashton Kutcher and
Founder and Chief Architect of Digg (www.digg.com), Kevin Rose will
assign contestants new challenges every three hours. The "24 Hours @
Sundance" final rankings and winner will be determined by the
completion of tasks. Co-hosts Kutcher and Rose have final authority to
determine the winner.
The trials and tribulations of each maven will be broadcast live via
Qik and available at www.24hoursatsundance.com from 9:00 a.m. MST on
Jan. 17 until 9:00 a.m. MST on Jan. 18. Qik and Katalyst Media have
partnered with YouTube to make the footage available on YouTube
indefinitely at www.youtube.com/24hoursatsundance.
"We are thrilled to team with Katalyst Media to broadcast the original
content property `24 Hours @ Sundance'," said Ramu Sunkara, co-founder
and CEO of Qik. "This unique Web event will bolster Qik's exposure to
general entertainment, film, and media influencer communities as well
as a larger audience of consumers. The Qik team could not be more
excited to be involved-and to find out what will happen when Web
celebrities compete-in this live reality show event at Sundance."
Shortly after being introduced to Qik, Kutcher became an avid user,
streaming video live from his cell phone to the Web while at work, at
play, and even on his way to vote in the 2008 U.S. Presidential
election. He is now integrating Qik's live mobile video capabilities
into the concepts for several entertainment properties Katalyst is
developing for digital and television broadcast media.
"When I was first exposed to Qik, I immediately recognized the
entertainment potential of live mobile video on the Web," said Kutcher,
Katalyst Media co-founder. "At Katalyst Media, we began `Qikking' in
our development process, and soon became hooked on linking video-based
interaction and community feedback with professionally produced,
original content. Qik is a new genre of entertainment, and `24 Hours @
Sundance' is our first experiment in live reality show programming on
the Web, seen through the lens of a time-based event such as Sundance."
Participating Online Personalities
Participating in "24 Hours @ Sundance" live from Park City, Utah on
Jan. 17 and 18 are two co-hosts and four social media mavens:
* Ashton Kutcher, co-host - Kutcher is the co-founder of Katalyst
Media, and a producer and actor. Kutcher is premiering the
Katalyst-produced independent film Spread at Sundance.
* Kevin Rose, co-host - Rose is the founder and chief architect of
Digg (www.digg.com), the voice of Diggnation, and a co-founder at
Revision3 and Pownce (acquired by SixApart).
* Meghan Asha, contestant - Asha, co-founder of NonSociety
(www.nonsociety.com), is a technology lifecaster who co-produces and
hosts TMI Weekly (www.tmiweekly.com), a tri-weekly chat show featuring
life, tech, and style content. Asha will be teamed with NonSociety
Producer Megan Alagna throughout the competition.
* Matt Marshall, contestant - Marshall is the editor and CEO of
VentureBeat (www.venturebeat.com), a leading news site about technology
and innovation. Marshall will be teamed with blogger Shira Lazar
(http://shiralazar.com/) throughout the competition.
* CJ Peters, contestant - Peters is the founder and CEO of Konsole
Kingz (www.konsolekingz.com), a community where hip-hop and video games
converge.
* Irina Slutsky, contestant - Slutsky is a technology reporter,
online video personality and co-founder of Geek Entertainment TV (www.geekentertainment.tv).
About Qik
Qik, the world's leading mobile live video streaming platform,
currently available on more than 100 cell phones, enables anyone to
stream video live from their mobile device
from anywhere, to anywhere. Its innovative, patent-pending technology
allows anyone to share their moments live with their friends and family
or the entire world. Notable live videos captured recently with Qik
include exclusive backstage events with Heidi Klum and Adriana Lima at
the Victoria's Secret Fashion Show, as well as director Baz Luhrmann
discussing his latest film. Find additional Qik videos, including those
streaming live, here: http://qik.com/.
About Katalyst Media
Katalyst Media, based in Los Angeles and New York, is an original
content production company creating Digital Media, Television and Film
properties. The Katalyst mission is to create thought-provoking and
compelling content for multiple platforms. Founded in 2005 by partners,
Ashton Kutcher and Jason Goldberg, Katalyst film credits include The
Butterfly Effect and Guess Who, as well as the upcoming feature film
Spread. Television property credits include the hit series Punk'd and
Beauty and the Geek. Katalyst is, additionally, producing two new
network series, True Beauty for ABC and Game Show in my Head for CBS.
Digital Media properties include the Blah Girls (www.blahgirls.com) and
the upcoming reality series KatalystHQ.
About Bellrock Media
Bellrock Media, based in Los Angeles, Tokyo and San Francisco, is an
original digital content production company focused on creating
sponsored content for the broadband and mobile platforms. Bellrock
Media is backed by Yoshimoto Kogyo, the largest media and entertainment
company in Japan. The Bellrock Media group also includes Moderati, a
leading U.S. mobile content company based in San Francisco and Sedona
Capital, a venture fund focused on U.S. and Japan cross border
opportunities in new media and entertainment.
Katalyst and all related logos are trademarks of Katalyst Media, Inc.
Qik and all related logos are trademarks of Qik, Inc. All other names
are trademarks and/or registered trademarks of their respective owners.
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