Sony Ericsson fuses crystal clear audio with the latest mapping technology on the W715
Written by Sony Ericsson
Thursday, 08 January 2009
08 January 2009 -- Sony Ericsson fuses crystal clear audio with the latest
mapping technology - exclusive to Vodafone on the W715 WalkmanT phone
Introducing advanced wireless connectivity combined with Sony Ericsson's best-in-class audio experience - the W715 WalkmanT phone. Building on an array of innovative launches in 2008, Sony Ericsson announces a new product into its mobile music range. With quick access to the navigation services through a dedicated key, it opens up the world of easy navigation to bring something new in 2009.
London, UK - January 8, 2009 Sony Ericsson announces that soon Vodafone customers will be able to use the GPS enabled W715 WalkmanT phone to make the most of location-based services. Aside from turn-by-turn pedestrian or driving navigation available using Vodafone Find&Go, customers will be able to find their nearest restaurants, hotels or shopping centres all within a few clicks on their new mobile phone.
The W715 WalkmanT phone features the same superior sound quality as the W980 WalkmanT phone, which was rated `best audio experience' in independent tests*. On the top of premium music experience with crystal clear sound, the W715 includes popular WalkmanT features such as the music recognition application TrackIDT, SensMeT for matching your mood to the music, and Shake Control to change tracks with the flick of a wrist. All this provides for a premium Music experience, fully integrated with Vodafone Music, allowing easy access to single and album downloads.
`"The W715 is another exciting exclusive for Vodafone customers. The seamless integration with Vodafone's Music services, such as single or full album download, provides for a great overall experience on our fast and reliable network. With fully integrated GPS and Vodafone Find&Go, this phone is offering a very attractive feature set in a combination we know customers are asking for more and more", said Patrick Chomet, Global Director of Terminals at Vodafone.
`We are continuing to progress the music capability on our phones', added Peter Marsden, Head of GCU Vodafone at Sony Ericsson, `and the W715 WalkmanT phone is a great way to support Vodafone Music, plus its dedicated key to location-based services simply highlights its ease of use - all making for a great user experience.'
The W715 WalkmanT phone is much more than a music phone. Its metal finish combines with a large screen in an elegant and compact slider for a professional feel. The inclusion of a 3.2 Megapixel camera and Wi-Fi connectivity allows users to snap photos of friends, and quickly upload them to social networking sites for all to see.
The Vodafone exclusive Sony Ericsson W715 WalkmanT phone will be available in Galactic Black, and Luxury Silver. Country availability will be announced in due course.
The new W715 WalkmanT phone
* Award-winning clear audio experience - listen to music as it was meant to be heard
* aGPS increases the precision of location-based services (LBS)
* Vodafone Find&Go navigation service - a complete mobile navigation experience
* Desktop direct search to online music - go online for the best songs and most popular videos on YouTubeT
* Wi-Fi and DLNA certified - connect the way you want
* Shake Control - switch tracks and control the volume with the flick of a wrist
* SensMeT - create playlists based on mood, rather than artists or genres
* Large 2.4-inch screen - view websites and emails with high clarity
* Auto rotate - switch from portrait to landscape with just a tilt of the phone
* Google MapsT for Mobile
* 3.2 Megapixel camera - snap and share your favourite images via BluetoothT
* FM radio with TrackIDT - listen to the radio while on the move
* Option for 4GB memory card - store up to 3,900 songs**
The W715 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 900/2100. The W715 will be available in selected markets, in the colours Galactic Black, and Luxury Silver - countries and details of specific music and navigation applications, to be announced locally during Q1 (January-March) 2009.
The Sony Ericsson W715 WalkmanT phone at a glance
Camera
* 3.2 Megapixel camera
* Up to 3.2x digital zoom
* Photo fix
* Photo light
* Video light
* Video recording
* Picture blogging
* PictBridgeT printing
* Video blogging
Location-based service
* Vodafone Find&Go***
* Geotagging of photos
* Google MapsT ***
Music
* WalkmanT player
* Vodafone Music
* Clear Stereo
* Clear Bass
* Album art
* TrackIDT
* Stereo BluetoothT (A2DP)
* Music tones (MP3/AAC)
* Shake Control
* SensMeT
Web
* Access NetFrontT web browser
* Web feeds
* Photo feeds
Communication
* Speakerphone
* Polyphonic ring tones
* Vibrating alert
* Video calling
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
* In a trial conducted in Germany by TESTfactory - an independent testing laboratory of Motor Presse Stuttgart, which is certified according to DIN EN ISO 9001 and is accredited in accordance with ISO / IEC 17025.
**Assumes eAAC+ encoded files
*** Available in selected markets only
c Sony Ericsson Mobile Communications AB, 2008.
The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony and Walkman are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger, YouTube and Google Maps are trademarks or registered trademarks of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
DLNA CERTIFIED, the disc design and all related logos are certification marks of Digital Living Network Alliance in the United States and other countries.
Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation.
WiFiT is a trademark or a registered trademark of the WiFi Alliance.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
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