Where 2 Get It and Easy2 Deliver Where to Buy Solutions Integrated with Product Demos for Manufactur
Written by Where 2 Get It
Wednesday, 07 January 2009
Integrated solutions convert ready to buy consumers into paying
customers. Where 2 Get It, Inc., a leading provider of location-based
services that helps manufacturers get found where users search to
convert ready to buy consumers into paying customers, today announced
its partnership with Easy2 Technologies, a leading full-service
provider of online product demonstrations.
The companies will offer solutions targeted to manufacturers that combine where to buy functionality with interactive product content to help ready to buy consumers easily progress through the buying process.
"Our integrated solution will be the easiest way for manufacturers to encourage ready to buy consumers to complete the buying process at the critical decision-making moment when they are viewing a product demo," said Manish Patel, Founder and CEO, Where 2 Get It.
Easy2's MYO (Make-Your-Own) application will be fully integrated with Where 2 Get It's Product Locator technology, for example through a "Buy Now" link, to drive consumers directly to online and offline retailers carrying that specific product.
"By offering this integration with Where 2 Get It, manufacturers will realize tremendous value by providing them with a way for consumers to virtually touch and feel the products as if they were shopping in person, with the added ease and convenience of where to buy," said John Bukovnik, Easy2 president and co-founder.
Easy2's MYO application allows manufacturers to build, publish and syndicate new, interactive demos to their corporate site in minutes. MYO is the only tool of its kind in the rich media industry that doesn't require specific technical or creative expertise.
Where 2 Get It's Product Locator includes Buy Online/Buy Local as well as detailed reporting to help track your ROI. The Buy Online eTailer solution allows consumers to easily find online retailers that have products in stock, from the manufacturer's product page directly to the online retailers product page (known as product-to-product, or P2P links). The Buy Local solution allows consumers to quickly find local retailers that carry the desired product, and includes interactive maps and turn by turn driving directions. Statistics to track ROI are provided in the Locator Console showing consumer actions and can be accessed at any time, 24/7.
See a live example of the where to buy solutions integrated with Monster Cable's product demo
http://webapps.easy2.com/cm2/flash/generic_index.asp?page_id=35867622¬racking=1
About Easy2
Easy2 Technologies is a leading provider of "rich retail" content, including its exclusive MYO (Make Your Own) Web-based application allowing non-technical manufacturing personnel to create interactive product demos. The company also develops buying guides, product selectors and visualization tools for the home improvement, consumer electronic, juvenile, sporting good and craft industries. Headquartered in Cleveland, Ohio, Easy2 specializes in providing creative online merchandising and training solutions to national manufacturing and retail clients, including DeWALT, Circuit City, D-Link, Cub Cadet, Buy.com, Samsung, Lowe's, InSinkErator and Moen. For more information, visit www.easy2.com.
About Where 2 Get It
Since 1997, Where 2 Get It, Inc.'s location based services have helped consumers find products and services, online and locally. The company offers comprehensive Web-based dealer locator and product locator technology for manufacturers, as well as Web- and mobile-based store locator and zip code locator technology for retail stores and restaurants. Where 2 Get It also offers local search services including search engine marketing (SEM), search engine optimization (SEO) and local submission. Where 2 Get It has more than 550 clients worldwide including Columbia Sportswear Company, Eureka, Lane Furniture, Monster Cable, Rockport, Seiko, Sony and Viewsonic. The company was recently named a California Top 100 Diversity Owned Business by DiversityBusiness.com.
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