‘s-Hertogenbosch, The Netherlands, 14 October 2008 – Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions, has named Anil Srivastava to the newly-created position of Executive Vice President, Global Sales and Marketing.

A member of Tele Atlas’ senior management team, Srivastava is responsible for all sales, marketing, business development, customer support and communications functions worldwide. He reports directly to Tele Atlas CEO Bill Henry.

 “Tele Atlas is well-positioned to deliver the superior digital maps and dynamic content that enable our customers to deliver unprecedented navigation quality,” said Henry. “Anil has a compelling track record of sales success in enterprise markets and the strong, global experience required to support our multinational customers as they deliver the next generation of navigation and location based solutions.”

 Srivastava has more than 20 years of experience with enterprise market leaders, managing key operations across the United States, Asia Pacific, Europe, Middle East and Africa (EMEA) regions. Most recently he was Executive Vice President of the Enterprise Solutions division at Alcatel-Lucent, a company he joined in 2003. In that position, Srivastava led the enterprise sales force, customer support organization and multinational customer program. Prior to joining Alcatel-Lucent, Srivastava was Vice President of Sales for the EMEA region at Avaya and Managing Director of EMEA Business Operations at Lucent Technologies. He has also held several senior leadership positions at Lucent Technologies and Hewlett-Packard.

Srivastava holds a masters degree in engineering from the National Institute of Technology in India and a masters of business administration in finance from the U.S.-based Wharton School of Business.

 About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has more than 2,000 staff at offices in 24 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.