M&SOFT exports its navigation software to 3 south-east Asian countries and Australia, etc.

M&SOFT, which is leaping from Korea’s No. 1 navigation software company to the global LBS (Location based service) company, announced on September 30th an agreement to provide the navigation software for export, ‘SpeedNavi’ to Alpine which is the international car AVN (Audio video navigation) system company.

This contract starts to provide the ‘SpeedNavi-Thai version’ from October 02th, and the ‘SpeedNavi – Singaporean/Malay, Australian version’ by the end of this month as follows. ‘SpeedNavi’ will be installed on 4.3” PNDs for the first models, then other PNDs and black boxes which are displayed in connected with car audio, video system. It will provide the Before Market product, as well.

M&SOFT (www.mnsoft.co.kr) is now able to roll up the engine the digital map development of other countries through this contract with Alpine and made opportunities to introduce other hardware companies from the local launching of Alpine. M&SOFT is now expanding global Before Market through installing its navigation map in the automobiles of Hyundai-Kia motors. At the same time, it is targeting the After Market providing the navigation software for export ‘SpeedNavi’ to national and international hardware companies such as HACT (Hyundai Autonet China Tianjin), Hyundai Mobis, Mio Technology and Asus etc.    

Jang-won Choi, director of the global business division said “This contract with Alpine is the milestone in expanding the global market of M&SOFT” and “We have a plan of developing the products for major countries all over the world, except the South America by the beginning of 2009.”