Lucent Technologies Hosted Custom Applications Center Enables Carriers to Rapidly Deploy New Service
Written by Lucent Technologies
Thursday, 29 September 2005
SAN FRANCISCO, Sept. 27 -- Lucent Technologies (NYSE:LU) today launched the Lucent Hosted Custom Applications Center, which is designed to help service providers rapidly deliver innovative and personalized new services.
As part of Lucent's overall applications strategy -- to offer wireline and wireless carriers differentiated "blended lifestyle" services that help drive revenue growth by stimulating traffic in the network -- the Lucent Hosted Custom Applications Center will enable service providers to rapidly introduce differentiated services, with low upfront investments and other operational and financial advantages. The announcement was made here at the CTIA Wireless I.T. & Entertainment 2005 event.
Lucent's hosting capabilities will be managed from one of Lucent's four carrier-grade Global Network Operations Centers (GNOCs) in Denver, Colorado, Hilversum, The Netherlands, Sydney, Australia, and Hamilton, New Zealand.
"This is a crucial component in Lucent's overall applications strategy," said John Meyer, president of Lucent Worldwide Services. "Lucent is committed to supporting service providers by enabling "blended lifestyle" services supported by best-in-class integration and customization services, in addition to our own carrier-grade product portfolio. And our hosting capabilities enable Lucent to help service providers turn up new services much more quickly than was previously possible."
Dean and Company, a leading consultancy, projects the total address market for hosted content to be more than $6 billion in 2006, growing to more than $11 billion in 2009. To address this market opportunity, Lucent offers wireless and wireline service providers the ability to cost effectively offer a variety of carrier-grade applications, including multimedia content, messaging and location-based services, and have them hosted by Lucent Worldwide Services.
The Lucent Hosted Custom Applications Center leverages Lucent's applications product portfolio, including the Lucent Intelligent Services Gateway (ISG) and the Lucent iLocator location-based services platform. The Lucent ISG will serve as the foundation of the hosted custom application center's Service Delivery Platform and provide a common environment for creation and execution on new blended services.
Lucent's Hosted Custom Applications Center will also incorporate innovative Bell Labs technology such as identity binding, advanced anti-spam technologies, and authentication capabilities associated with the Mail Delivery Gateway and Lucent's Vortex(TM) service personalization. Part of the Lucent Bell Labs Service Enhancement Layer in Lucent's IMS-based solutions, Lucent Vortex enables personalization and rapid service customization of end user services via a new rules engine -- distributed throughout the network -- that enables network operators to quickly modify network behaviors to target particular customer segments or offer quality of service guarantees.
The Lucent Hosted Custom Applications Center complements the existing suite of previously announced hosted IP PBX, messaging, security and MiLife(TM) services.
The Lucent Hosted Custom Applications Center will also leverage Lucent's Market Advantage Program (MAP) for Application Partners to ensure a steady stream of next generation multimedia applications and content. MAP for Applications Partners provides application developers and content providers with a rich set of resources such as software tools, training and accreditation programs, testing and demonstration resources and marketing support. This program fosters the development of a vast array of applications that service providers can access to help them provide more services to their customers and therefore generate new revenue.
LUCENT HOSTED APPLICATIONS
Phase 1 of the rollout for the Lucent Hosted Custom Applications Center includes a suite of customizable content, messaging and location-based applications, including:
- Video Greetings: Enables the subscriber to create personalized video
greeting cards for family members and friends by animating a character
or picture with an audio message generated using text-to-speech
technology or a recorded audio track. The greeting can then be sent to
the recipient's handset via Multimedia Messaging Services, Short
Message Services, Instant Messaging web or e-mail. Lucent also
announced today an agreement with Pulse Entertainment, a provider of
customizable animated avatar software, to support Lucent's Video
Greetings service (see separate release issued today).
- Media Delivery Solution: Enables subscribers to purchase and download
entertainment greetings to personalize their voice mailboxes. It also
lets subscribers purchase and send celebrity greetings and other
greeting cards to the voice-mail boxes of friends and family.
- Location-Based Services (LBS) applications: Based on iLocator, which
was developed by Bell Labs and is a component of Lucent's blended
lifestyle applications for IMS-based networks. LBS applications
enabled by Lucent's iLocator platform include Friend Finder, Driving
Directions and Points of Interest, which can be deployed as
revenue-generating subscriber or per-use services that capitalize on
user presence, location and availability.
- Inter-Modal Messaging: Enables service providers to increase SMS and
MMS traffic and revenue by allowing subscribers to securely send SMS or
MMS messages from computer email accounts with full authentication and
billability.
In subsequent phases of the Lucent Hosted Custom Applications Center, Lucent will expand service offerings to include advanced blended lifestyle services, such as multi-player network gaming and location-based advertising.
About Lucent Technologies
Lucent Technologies, headquartered in Murray Hill, N.J., USA, designs and delivers networks for the world's largest communications service providers. Backed by Bell Labs research and development, Lucent relies on its strengths in mobility, optical, data and voice networking technologies as well as software and services to develop next-generation networks. The company's systems, services and software are designed to help customers quickly deploy and better manage their networks and create new, revenue-generating services that help businesses and consumers. For more information on Lucent Technologies, visit its Web site at http://www.lucent.com/.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
expected, speculation and blogging is rampant with many stories and
pseudo "reviews" coming out, many of them touting the next "iPad
killer".
Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
workers who would benefit from mobile applications. Not only checking in
to work sites, but keeping a record of the work done
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
Techvibes, mobile usage is soaring, in particular, the smartphone
segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
Nike+ GPS App- for sports tracking, recording and sharing
Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
