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LAS VEGAS - Nononina Inc., announced version 2.0 of Alltop.com, its
news aggregation Website. The three primary enhancements include the
following:
(1) Ability to find topics in three ways: searching by keyword, viewing by category (for example, Tech, Sports, People), and viewing by topic name.
(2) Addition of 200 new topics to bring the current total to 213 topics.
(3) Display of the topics that people have recently viewed.
Key Facts
Age of site: 180 days
Total page views: Over five million
Total number of topics: 213
“We now cover over 200 topics from Adoption to Zoology. This proliferation of topics made a redesign of Alltop necessary for people to find the best content on the web,” said Guy Kawasaki, co-founder of Alltop.com. “Alltop has been the most rewarding work I’ve done since Macintosh, because site owners love getting listed and users love a one-stop crop of information.”
Microsoft, the first advertiser on Alltop, had this to say: “Alltop is one of the most useful sites on the web, and for companies interested in reaching customers, among the most effective. For Microsoft, one ad on the Mac page of Alltop is like taking out dozens on targeted sites and blogs. Alltop should be the first stop for advertisers needing to reach a wide variety of targeted customers.” Sheridan Jones, director of marketing, Macintosh Business Unit, Microsoft
In particular, marketing professionals are finding Alltop valuable: "Alltop has already leapt into being a go-to source for finding blogs within specific topics. I instruct PR and marketing professionals looking to find great blogs in various verticals to check Alltop first before looking elsewhere. What were we doing before?" said Chris Brogan, Social Media Advisor.
About Alltop:
You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.” www.alltop.com
About Nononina:
Nononina is the company that owns Alltop. It is “two guys and a gal” in a garage—or more accurately, one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki). They’ve been working together since the previous century and are still friends.
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