At this time last year, lat49 was at TechCrunch 40 unveiling their new
technology: geo-targeted display ads that interact directly with
consumers as they move about online maps.
Mapvertising network enters year two as industry leader in geo-targeted advertising
This was a new way to solve the essential problem with monetizing the huge number of map mashups out there -- namely, that a user can be on any given map-site from 2 minutes to 20 minutes or longer, interacting with the map and busily ignoring the static, quasi-relevant ads that may be on the surrounding page. Lat49 mapvertising harnessed all the power of display ads, serving both location-based and service-based businesses; connected them directly to the point on the map that the user is looking and proceeded to sell off the world one location at a time.
In the past year, lat49's Sales and Business Development teams hit the phones, tradeshows and even the streets to get the word out -- the results of which lead to multiple award nominations, 45 live publishers with dozens more in the works, and a multitude of advertisers with even more set to hit the maps in Q1 of '09. At the same time, they continually refined their mapvertising engine, adding new features, and support for multiple ad-types and advances in online mapping technology.
"It's been a blast getting this new technology to market," said a smiling Keith Ippel, President and COO of lat49. "We've faced the typical challenges and growth patterns of a start-up and have succeeded in creating a valuable and unique place for ourselves in the industry. We see big things in our immediate and long term future. Look for us on a map near you..."
Lat49 is currently serving 10s of millions of impressions per month on their network -- a number that has grown rapidly with the addition of each new publisher. Their latest projects are the release of a Flex-based (Flash) map API and the roll out of a branded pushpin feature that will allow consumers to find, with the click of a button, the nearby locations of the product or business that caught their attention. Coming up in 2009, lat49 will expand their reach into the mobile market, as well as create custom white label solutions for businesses with specific needs for their online map property.
Lat49 has set down firm roots this year, going beyond simply proving their concept to becoming one of the primary geo-targeted market channels in the industry. Where in the world are you advertising? Contact the lat49 Sales or Business Development teams at www.lat49.com.
About lat49
Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. To learn more about lat49, visit www.lat49.com.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
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consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
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Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
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Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
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smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
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segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
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The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
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Mobile Apps - Native or Web?:
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Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
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