Premiere Mapvertising Company Partners with HotPads.com in Launch of Flash Map Support
Vancouver, BC — September 11, 2008 — With the explosion of Flex-based online mapping platforms, lat49 is excited to release a Flash API for their online-map advertising network. This newest offering will enable websites with a Flash map component to integrate the full functionality of lat49 quickly and easily, allowing them to serve relevant display ads based on their users' direct interaction with the map. As with the lat49 Ajax map API, ads can be displayed either on the map itself, or off-map, depending on the site's preference. Lat49 offers several IAB (Interactive Advertising Bureau) standard ad sizes, and includes functionality for Flash ads, expandables and interactive forms.
Flash maps are quickly becoming the hottest trend in the map mashup world. Most of the major map platforms have a Flash version of their maps and many mashups have started to opt for the Flash version over Ajax. Lat49 developed their Flash API to serve this growing demand, ensuring seamless, cross-platform integration of their network.
Lat49's Flash API is in Beta, with full functionality and revenue models in place. They are pulling no punches in their launch. Their Flash API is already live with HotPads.com, a high-traffic real estate and rental search site that uses a customized Flash map component. HotPads provides their users with a robust and interactive visual search experience, and sees hundreds of thousands of unique visitors per month.
"This is an exciting opportunity to show the flexibility and reach of the lat49 network," said Keith Ippel, lat49's President and COO. "Lat49 has moved in leaps and bounds in the past year. Partnerships with companies like HotPads are a great way to put our new technology and our ad inventory to the test."
To participate in the beta, or to monetize an Ajax-based map on your site, contact the lat49 Business Development team at publishers(at)lat49.com, or click this link to sign up.
For advertising opportunities, contact the lat49 Sales Team at 1-866-433-5497 or sign up here.
About lat49
Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. To learn more about lat49, visit www.lat49.com.
About HotPads
HotPads.com is a map-based real estate search engine, listing homes for sale, apartments, condos, and rental houses in every major market of the U.S. HotPads reaches a nationwide audience of highly motivated, web-savvy home buyers and renters during a key transitional time when new brand allegiances are forged.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
expected, speculation and blogging is rampant with many stories and
pseudo "reviews" coming out, many of them touting the next "iPad
killer".
Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
workers who would benefit from mobile applications. Not only checking in
to work sites, but keeping a record of the work done
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
Techvibes, mobile usage is soaring, in particular, the smartphone
segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
Nike+ GPS App- for sports tracking, recording and sharing
Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
