Apisphere Partners with Nissho Electronics USA to Develop Location-Awareness Solutions for Asia-Pacific Market

Berkeley, CA: August 19, 2008 – Apisphere, Inc. http://www.apisphere.com, a leading provider of location-awareness services for mobile business applications and devices, today announced a partnership with Nissho Electronics USA Corporation.  With extensive experience and expertise built on strong market-leading customer and partner relationships, Nissho focuses on providing clients with practical IT solutions in a range of fields, combining information, telecommunications, and electronics. 

Through this partnership, Apisphere will also be working with Nissho’s manufacturing partner Advantage Century Telecommunications Corporations  (ACT), a leading provider of Internet Protocol (IP) telephony solutions, to produce location-aware mobile communication hardware products for businesses and consumers.  Working with Nissho and ACT, Apisphere will have access to custom manufacturing services that will ensure superior product quality for customers in Asia-Pacific and around the world.  

“There is an increasing demand for location-aware mobile services in Japan,” said Toshi Kibe, President and CEO of Nissho Electronics USA Corporation. “Working with Apisphere will help us address our customers’ needs for unique solutions to enhance their mobile business applications and services.”

The strategic technology partnership with Nissho and ACT will leverage Apisphere’s GEM platform which delivers mobile content, including applications and messaging which are triggered to launch when users enter specified locations.  Apisphere’s GEM platform provides independent software vendors (ISVs), mobile network operators (MNOs), system integrators (SIs), and enterprises with the flexibility and freedom to quickly and easily integrate location-aware features into customized devices and applications.

“Asia-Pacific countries, specifically Japan, are leading the global adoption of mobile devices and use of mobile data,” said Craig Harper, CEO of Apisphere. “Adding location-aware capabilities to mobile business and consumer applications will allow users to work more efficiently and provide a more interactive experience through real-time location data.”

About Nissho Electronics USA Corporation
International distributor Nissho Electronics USA Corporation, headquartered in Santa Clara California, was established in 1985 to accelerate global business development.  As a wholly owned subsidiary of Nissho Electronics Corporation, Nissho Electronics USA works as part of a billion dollar family of companies headquartered in Japan with strategic offices throughout Asia.  For more information: http://www.nelco.com/

About Apisphere Inc.
Apisphere, Inc. transforms the value of mobile business applications and devices with location-awareness services that dramatically enhance the productivity and efficiency of mobile workers. Apisphere’s innovative approach to location-aware mobile content delivery is combined with its unique, patentable technology and a highly scalable Software-as-a-Service (SaaS) business model. For more information: www.apisphere.com.