Quova Acquires Verifia Inc. -- Provider of NetGeo Geolocation Software
Written by Quova, Inc
Monday, 28 July 2008
Quova Acquires Verifia Inc. -- Provider of NetGeo Geolocation Software
Combination of Data Collection Techniques Will Increase Reliability and
Coverage
MOUNTAIN VIEW, CA, Jul 28, 2008 -- Quova, Inc.,
the leading provider of Internet geolocation data services, today announced
it has acquired Verifia(TM) Inc., a geolocating software technology company
and provider of NetGeo, an IP-based Internet intelligence solution. The move
further extends Quova's leadership position in the Internet geolocation
market.
Quova will integrate NetGeo's analysis and data collection techniques into
its world class Global Data Collection Network. This will mean increased
granularity of the Quova data by providing additional data fields, such as
cyber cafe locations and end-organization domain name. Quova customers use
this information to detect card-not-present fraud, comply with local
regulations, and localize online ads and content.
"Verifia took extra care to maintain the highest standards in data
quality," said former Verifia president and CEO, Sunny Kim. "Quova's
approach shared many synergies with NetGeo so it was natural for the
evolution of the company to combine technologies and join the market
leader."
"With each of our acquisitions we have found subtle differences in the data
collection and processing techniques that we have been able to easily
integrate into our machine learning platform," said Marie Alexander, CEO of
Quova. "While the technology integration improves the resulting dataset, the
real return comes from the learning process between the brain trusts of the
various companies. When I found that Sunny and his team were ready to join
forces, I was delighted."
Verifia's customers, including American Express, Boots, and the British
Columbia Lottery Corporation, will become Quova customers. Quova has
retained all Verifia employees. Terms of the agreement were not disclosed.
About Quova, Inc.
Quova, Inc. enables online businesses to instantly identify where a visitor
to their Web site is geographically located. Major e-retailers, ad networks,
banks and government agencies integrate Quova's data into their Web
applications to geo-target their advertising and content, detect identify
theft and card-not-present fraud, manage digital content distribution,
comply with local laws and more. Quova delivers detailed demographic and
network characteristic data about an IP address, down to a city area. The
data is 99.9% accurate at the country level and 96% accurate at the US State
level (independent research conducted by Pricewaterhouse Coopers). Quova,
founded in 2000, is based in Mountain View, California and is privately
owned. www.quova.com.
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