BOSTON, July 15 -- Zipcar, the world's leading provider of cars on demand by the hour or day, today announced the availability of a Zipcar widget on the new WHERE(TM) application for the iPhone and iPod Touch. WHERE, the award-winning location based application enables iPhone users to quickly and easily locate the nearest Zipcar.

By downloading the WHERE application and activating the Zipcar widget, consumers can conveniently find the nearest Zipcar locations via their iPhone and make a reservation. Additionally, consumers can now easily facilitate carpooling with friends by easily sharing car location information via the iPhone in real-time.

The WHERE application for iPhone connects consumers with people, places and things through the power of location. iPhone users can leverage WHERE's library of location-enabled widgets to easily discover nearby people, places and things of interest. Each of WHERE's widgets delivers content based on the user's current location and provides the ability to show this content on a map, get directions and easily share this location with friends.

"Our members are early -- and eager -- adopters of technology, and the Zipcar widget on WHERE builds on our success in the mobile space," said Scott Griffith, CEO of Zipcar. "This puts the power of Zipcar right in people's hands, 24 hours a day and 7 days a week."

"Twenty-five percent of Zipcar users are already equipped with an iPhone making those consumers the perfect audience to benefit from the power and convenience of WHERE," said Dan Gilmartin, vice president of marketing, uLocate Communications. "Through the WHERE Zipcar widget, we are delivering a new level of ease and transparency to the Zipcar experience enabling customers on the go to find and grab a car, putting the power of location at their fingertips."

  WHERE is free of charge and available on the Apple App Store.

  For more information, please visit http://www.where.com/iphone

  About Zipcar

Zipcar is the world's leading car-sharing service with 225,000 members and 5,500 vehicles in urban areas and college campuses throughout 26 North American states and provinces as well as in London, England. As a leader in urban transportation, Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to savvy city residents and businesses looking for an alternative to the high costs and hassles of owning a car in the city. For more information, visit http://zipcar.com/ .

About WHERE(TM)

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it's all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon(R) and more.

Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit http://www.where.com/ .

Web site: http://Zipcar.com
http://www.where.com
http://www.where.com/iphone